Digital Branding Specialist

Welcome to PrimeBase, where innovation meets technology to transform ideas into reality! We are a forward-thinking software development company dedicated to crafting cutting-edge solutions that revolutionize industries and streamline operations.

At PrimeBase, we believe in the power of innovation to drive progress. Our team of skilled engineers, designers, and visionaries is passionate about creating user-centric software that empowers businesses to thrive in the digital age.

• Plan and manage advertising and content partnerships with social media platforms and digital publishers.
• Coordinate banner placements, content publications, and livestream partnerships across Instagram, X, and Google-related publishing channels.
• Develop and coordinate reposting and engagement strategies to increase content visibility and reach on X.
• Collaborate with publishers and content creators on Meta advertising campaigns to improve campaign reach and performance.
• Research new digital platforms, publishers, advertising formats, and collaboration opportunities relevant to the brand.
• Monitor the performance of campaigns and partnerships, analyze results, and prepare regular performance reports.
• Track key performance indicators, including impressions, reach, engagement rate, click-through rate (CTR), and return on investment (ROI).
• Ensure all campaigns and publications are executed accurately and on schedule, checking content, visuals, links, and publishing details.
• Coordinate with Social Media, Creative, Affiliate, and Product teams to ensure smooth campaign execution.
• Identify operational challenges and recommend improvements to increase efficiency and campaign effectiveness.

• At least 4 years of relevant experience in digital marketing, digital branding, social media advertising, or a related field.
• Solid understanding of social media advertising, digital marketing, and digital publishing platforms.
• Experience managing partnerships, advertising campaigns, content distribution, or publisher collaborations.
• Strong analytical skills, with the ability to track performance metrics, interpret data, and prepare reports.
• Strong organizational and follow-up skills, with excellent attention to detail.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills when working with internal teams and external partners.
• Proactive approach to researching new platforms, digital trends, and advertising opportunities.
• Intermediate level of English.
• Intermediate to advanced computer skills, including proficiency in Excel or Google Sheets.

• Degree or relevant certifications in Digital Marketing, Brand Management, Social Media Advertising, or a related field.
• Familiarity with tools such as Google Analytics, Semrush, Google Ads, Meta Ads, and social media analytics platforms.
• Experience working with digital publishers, influencers, livestream partnerships, and content distribution networks.