Project Manager - Digital Domain

The Project Manager, Digital and Martech owns the planning and delivery of the digital portfolio, including website updates, digital optimization and SEO. This person acts as both program and project manager, keeping the digital roadmap organized, sequenced and tied to business outcomes such as leads, tours and enrollments. The role succeeds by leading cross-functional work through influence, partnering with Marketing, IT, Data, Operations and outside vendors.

Key Responsibilities:

Portfolio and roadmap

• Build and maintain a single roadmap for digital initiatives, with clear priorities, dependencies and timelines, with details project plans across each project.
• Manage intake of digital requests, work with stakeholders to rank them against business outcomes, and communicate what is scheduled, deferred or stopped.
• Identify conflicts and shared-resource constraints across initiatives and raise them early.

Project delivery

• Plan and run projects end to end for respective digital and marketing workstreams, including website, digital optimization and SEO, including scope, schedule, budget, risks and status.
• Coordinate with Marketing, Web and Development, IT and Data, Operations and external agencies and vendors, such as analytics and media partners.
• Run regular status meetings, track action items and keep documentation current, ensuring roadblocks are documented and mitigation plans are in place.
• Partner with IT and Data teams on work that touches the marketing technology and data stack, including tagging and consent, analytics, the customer data platform and data pipelines.
• Help translate marketing needs into clear requirements and make sure dependencies are identified before work begins.
• Support vendor engagements by tracking deliverables, timelines and stakeholder input.

Measurement and reporting

• Define success measures for each initiative with the business owner and track results after launch.
• Provide leadership with concise updates on progress, risks, decisions needed and outcomes achieved.
• Capture lessons learned and apply them to future work.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Information Systems or a related field, or equivalent experience.
• 3 to 5 years of project or program management experience, preferably in digital marketing, web or marketing technology.
• Project management certification (PMP, CAPM or similar) preferred.

Knowledge and Skills

• Working knowledge of digital marketing channels, including paid search or local ads, SEO and website management.
• Familiarity with analytics, tag management and marketing technology platforms.
• Strong ability to influence, build alignment and drive results without direct authority.
• Excellent communication skills, with the ability to explain technical topics to business audiences and business needs to technical teams.
• Strong organization and prioritization skills and comfort managing multiple initiatives at once.
• Experience with project management tools such as [Asana, Jira, Smartsheet].

What Success Looks Like

• Digital initiatives are prioritized against clear business outcomes and delivered on schedule.
• Teams across Marketing, IT and Data are aligned on one roadmap.
• Leadership has a clear view of status, risks and results.