Manager Communications - Mexico

The Communications Manager leads the development and execution of integrated external communications strategies that strengthen awareness of the company’s business priorities and reputation. This role is responsible for creating compelling narratives and digital content that highlight innovation, sustainability, community engagement, and the company’s total beverage portfolio across social and digital channels. The position requires strong strategic communications expertise, stakeholder management skills, and the ability to operate effectively in fast-paced, high-pressure environments.

Function Related Activities/Key Responsibilities:

• Lead the development and implementation of integrated communications plans aligned with local business strategies and the global company narrative.
• Coordinate across global communications, marketing teams, bottling partners, and cross-functional stakeholders to ensure consistency in messaging and execution.
• Proactively manage reputational issues and support local leadership in responding to sensitive business matters.
• Develop and manage the company’s digital media and content calendar to ensure a continuous pipeline of engaging external communications.
• Partner with brand and business teams to develop, pitch, and execute multimedia content strategies for key announcements, launches, and campaigns.
• Collaborate with bottling partners to align on content strategies, calendars, and assets for amplification across social media channels.
• Define audience and channel strategies, establish social media KPIs, and monitor performance to optimize communications effectiveness.
• Manage website and editorial content updates that support broader communications and digital engagement strategies.

• Strategic communications and media relations.
• Digital and social media content strategy and performance analytics.
• Influencing, negotiation, and stakeholder management skills.
• Crisis and reputation management.
• Content development and multimedia storytelling.

Location(s):

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.