Email Marketing Manager

Join an early-stage digital product business and take ownership of building its email marketing function from the ground up. You will shape the lifecycle marketing strategy for a B2C subscription product, turning customer insights and behavioral data into measurable revenue growth. Your mission will cover the entire email funnel, from onboarding and abandoned checkout flows to retention, upselling, and win-back campaigns. You will have the autonomy to develop strategies, launch experiments, and optimize performance in close collaboration with Product, UX, and Analytics teams. This is an opportunity to influence key business decisions while establishing scalable marketing processes. You will work in an international, results-driven environment that values initiative, experimentation, and continuous improvement.

The ideal candidate combines hands-on lifecycle marketing expertise with strong analytical capabilities and a proven ability to generate measurable commercial results through email.

• At least 2 years of commercial experience in Email Marketing, CRM, or Lifecycle Marketing for B2C subscription-based products.

• Proven ownership of email channel performance from strategy and campaign development through to purchases and revenue generation.

• Demonstrated success in increasing email-driven revenue or sales, with the ability to explain the actions taken, measurement approach, and business impact using concrete figures.

• Practical experience independently building, configuring, and launching lifecycle and trigger-based email flows.

• Strong A/B testing skills, including hypothesis development, results evaluation, and decisions about which initiatives to scale.

• Ability to analyze and interpret key business metrics, including purchase conversion rate, revenue per send, customer lifetime value (LTV), and retention.

• Understanding of attribution and incrementality measurement.

• Strong knowledge of email deliverability, including domain reputation, SPF, DKIM, DMARC authentication, IP and domain warming, and inbox placement recovery.

• Hands-on experience with email service providers such as Customer.io, Reteno, Braze, Klaviyo, or similar platforms, particularly segmentation, automation flows, and reporting.

• Experience managing email campaigns across international Tier-1 markets.

• Understanding of email consent and compliance requirements, including GDPR, ePrivacy, CAN-SPAM, and CASL.

• Intermediate English proficiency or higher.

• Strong analytical thinking, initiative, ownership, and the ability to work independently in an evolving environment.

• Experience with Amplitude, Tableau, or other analytics and business intelligence tools.