Staff GTM Process Analyst

Marketing Operations is the connective tissue between Marketing, Sales, and Data at LastPass. Sitting at the intersection of systems, analytics, and execution, the team helps go-to-market groups uncover real strategic value. This role is the primary owner for our marketing technology stack and reports to the Director of  RevOps Technology and Process.

You will partner with Demand Generation and Web on top-of-funnel capture and campaigns, and with Sales and Revenue Operations on lead handoff, routing, and funnel performance. You will also work with Data and Analytics on pipeline reporting and segmentation, and with IT, Business Systems, and vendors on integrations, permissions, and tool evaluation.

• Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth
• Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately
• Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand
• Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), name the root cause behind movements, and drive continuous improvement
• Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end, from discovery and backlog management through UAT and go-live
• Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects, including effort estimates, dependencies, and sequencing
• Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches that reduce manual work and improve speed, accuracy, and scale

• Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution
• Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specs and user stories
• Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows, with a background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
• Viewed as a trusted advisor who translates business strategy into clear technical requirements for senior stakeholders
• Curious and practical in applying AI and automation, with a track record of testing ways to improve process speed, accuracy, or scale
• Highly organized and execution-focused, thriving in fast-moving, ambiguous environments while owning outcomes end to end

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Quantum Workplace
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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