Manager, Customer Marketing

As Manager, Customer Marketing, you will lead customer-first marketing strategy and activation for select regional grocery and Away From Home businesses, translating brand and Sales priorities into marketing programs that win with our retail customers and shoppers. In close partnership with Sales, Brand, and retail media partners, you will shape annual planning, customer-facing activation, and go-to-market execution that deliver growth and return on investment. This leader will serve as a trusted adviser to internal and external stakeholders, bring forward and execute data-driven recommendations, and elevate how The J.M. Smucker Co. shows up across in-store, digital, and retail media environments.

• Own retail media strategy, annual planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support.

• Work cross-functionally with Sales and retail media partners to translate shopper insights, retailer objectives, brand priorities, and Sales goals into successful customer marketing campaigns across select regional grocery retailers and Away From Home channels.

• Use performance data and learning to develop recommendations that support growth and return on investment.

• Prioritize, simplify, and drive execution across multiple initiatives in a fast-paced, high-accountability environment.

• Work autonomously while maintaining strong collaboration and visibility across internal functions and external customer ecosystems.

• Serve as a trusted adviser to Sales, Brand, customer teams, agency partners, and external retail media partners.

• Build trusted relationships and communicate priorities, performance, risks, trade-offs, and recommendations across stakeholders.

• Connect retailer objectives and growth goals through customer, omnichannel, retail, and eCommerce marketing programs.

• Represent Sales and retailer marketing goals and big bets back to the internal organization.

• Build line reviews and executive customer presentations that clearly communicate opportunities, recommendations, and activation plans.

• Manage budgets and invoicing in partnership with Sales and internal J.M. Smucker teams.

• Maintain customer investment spend requirements, budget accuracy, and appropriate operating discipline.

Minimum Requirements:

• Bachelor’s degree

• At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles

• Experience working across cross-functional teams, including Sales and agency partners
• Demonstrated success building and executing marketing programs that connect retailer objectives with growth goals
• Strategic thinking and the ability to turn shopper and Sales goals into actionable marketing campaigns
• Excellent communication and relationship-building skills across Sales, Brand, customer teams, agencies, and external partners
• Strong project management and financial acumen, including budget maintenance, customer investment spend requirements, and performance interpretation
• Demonstrated ability to build trusted relationships and collaborate effectively across internal functions and external customer ecosystems
• Working knowledge of the evolving shopper marketing and retail media landscape
• Comfort working autonomously in fast-paced, results-driven environment with high visibility and accountability

Additional skills and experience that we think would make someone successful in this role:

• Consumer packaged goods industry experience and/or customer marketing
• Experience with retail media networks, digital shelf, or omnichannel shopper activation
• Experience with syndicated data, retailer reporting tools, performance dashboards
• Knowledge of retail media planning, and digital commerce fundamentals
• Experience building line reviews and executive customer presentations

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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.