Manager, Marketing Operations

Position Summary

We are seeking a Manager, Marketing Operations to build and run the systems,

processes, and planning infrastructure behind our oncology marketing organization.

This person will own the enterprise marketing technology stack, manage the project

management system, and lead the annual and quarterly oncology marketing planning

cycle. You will be the connective tissue between brand teams, agencies,

medical/legal/regulatory (MLR) reviewers, and finance, making sure work moves

efficiently, compliantly, and with visibility.  And lead a team of three individuals.

Key Responsibilities

Enterprise Marketing Technology

 Administer and optimize the marketing tech stack, including platforms such as

Veeva Vault PromoMats, Veeva CRM, Salesforce Marketing Cloud, Adobe

Experience Manager, or equivalent.

 Partner with IT, Compliance, and Privacy to evaluate, implement, and integrate

new tools; manage vendor relationships, licensing, and renewals.

 Define and enforce data governance, taxonomy, and metadata standards across

systems.

 Manage user access, training, documentation, and adoption, and troubleshoot

escalations.

 Maintain integrations between systems (e.g., CRM, DAM, MLR workflow,

analytics) to support a connected customer view.

Project and Workflow Management

 Own the marketing project management platform (e.g., Workfront, Asana,

Smartsheet, Monday.com): configuration, templates, intake forms, dashboards,

and reporting.

 Design and maintain standardized workflows for content development, agency

briefing, MLR review, and promotional material approval.

 Track project timelines, resource capacity, and dependencies; flag risks and

bottlenecks early.

 Establish KPIs for cycle time, on-time delivery, and review rounds, and report on

them regularly.

 Drive continuous process improvement and change management across brand

and agency teams.

Oncology Marketing Planning

 Lead the annual brand planning calendar and quarterly business reviews for

oncology portfolio brands across tumor types and lines of therapy.

 Build integrated marketing plans that align HCP, patient, and advocacy tactics

with launch timelines, clinical data readouts, and key congresses (ASCO, ESMO,

ASH, SABCS, etc.).

 Manage marketing budgets, forecasts, PO tracking, and agency spend in

partnership with Finance.

 Consolidate cross-brand plans into a single view to reduce overlap and optimize

investment.

 Support launch readiness planning, including cross-functional timelines with

Medical Affairs, Sales, Market Access, and Patient Advocacy.

Compliance and Governance

 Ensure marketing processes align with FDA/OPDP regulations, PhRMA Code,

and internal SOPs.

 Maintain audit-ready documentation and partner with Legal and Regulatory on

process updates.

Analytics and Reporting

 Build dashboards that give leadership visibility into campaign performance,

spend, project status, and system usage.

 Translate data into actionable recommendations for brand teams.

Qualifications - Required

 Bachelor degree in Marketing, Business, Life Sciences, or a related field.

 5+ years of marketing operations, brand operations, or project management

experience in pharma, biotech, or healthcare.

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.