Senior paid marketing manager

WRITER is the AI platform built for the world’s most ambitious marketing and revenue teams, bringing the frontier of AI to the people who drive enterprise growth. With WRITER, autonomous agents work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust, built on an Enterprise Brain that unites brand, product, and company knowledge with fiduciary-grade governance and compliance.

Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at WRITER.com.

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

This position reports to the director of lifecycle marketing.

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  Build and manage paid marketing programs across social, search, and display channels

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  Use AI tools to personalize campaigns and scale them efficiently

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  Develop and execute account-based marketing strategies that target enterprise accounts

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  Partner with sales to support long enterprise sales cycles

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  Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives

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  Set up and optimize targeting, bidding, and budget allocation

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  Analyze campaign performance and report on ROI, pipeline, and revenue impact

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  Manage agency and vendor relationships

• 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns

• Experience using AI to personalize or scale marketing programs

• Strong understanding of enterprise sales cycles and how paid media supports them

• Experience working cross-functionally with marketing, sales, and product teams

• Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)

• Strong analytical skills — you turn campaign data into budget and targeting decisions

• Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results