Associate Director, Marketing & Enrollment Analytics

The Associate Director, Marketing & Enrollment Analytics will lead the development and execution of analytics strategies that strengthen marketing effectiveness and enrollment performance within a mission-driven, virtual-first higher education environment. Acting as the primary analytics partner to Marketing, Enrollment, and Field teams, this role will transform complex data into actionable insights that inform investment, improve conversion, and support institutional growth. The position combines advanced marketing measurement, enrollment funnel analysis, statistical modeling, and business intelligence to uncover opportunities and guide strategic decisions. It will also lead the marketing measurement roadmap, establish standards for metrics and testing, and advance automation to support continuous performance monitoring. Working collaboratively with institutional analytics colleagues and business leaders, the successful candidate will help build reliable data foundations and a more informed, data-driven operating culture.

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field.

• At least 7 years of progressively responsible experience in marketing analytics, preferably in organizations with significant marketing investment and complex customer acquisition or conversion funnels.

• Experience in higher education, education marketing, enrollment analytics, or another lead-to-conversion environment is preferred.

• Demonstrated expertise in marketing performance analysis, customer acquisition, conversion, ROI, attribution, and campaign or channel effectiveness.

• Strong understanding of digital marketing metrics, platforms, and data sources, including Google Ads, Meta, CRM systems, and related marketing technologies.

• Experience with incrementality measurement, experimentation, lift analysis, multi-touch attribution, and Marketing Mix Modeling strongly preferred.

• Solid foundation in applied statistics, including regression analysis, experimental design, A/B testing, and evaluation of marketing and enrollment strategies.

• Familiarity with SQL, Python, or R for data analysis, or the ability and willingness to develop proficiency in these tools.

• Strong proficiency with business intelligence platforms, with the ability to independently investigate business questions using datasets, dashboards, filters, dimensions, and data views. Power BI experience is preferred.

• Ability to translate business questions into appropriate analytical approaches, meaningful insights, recommendations, and practical actions.

• Strong communication and presentation skills, including the ability to explain analytical findings to leaders and business partners.

• Experience defining requirements for reporting enhancements, new measures, and data views.

• Demonstrated ability to collaborate across departments and manage multiple analytical projects and competing priorities.

• Strong critical thinking, problem-solving, organization, and attention to detail.

• Self-motivation, adaptability, sound time management, and the ability to deliver high-quality work under pressure and tight deadlines.

• Commitment to student satisfaction, understanding student needs, teamwork, and the organization’s mission and community impact.

• Ability to work remotely with reliable internet access of at least 50 Mbps download and 5 Mbps upload.

• Must reside in an eligible U.S. location. Candidates residing in Alaska, Washington, D.C., Massachusetts, South Dakota, or Alabama are not eligible.