Digital Marketing Specialist / Spécialiste en marketing numérique

This hands-on role offers the opportunity to drive customer acquisition, retention, and revenue growth across a portfolio of e-commerce and powersports businesses. You will divide your time between developing lifecycle marketing strategies for online retail brands and strengthening digital lead generation for a motorcycle dealership. Through email, SMS, marketing automation, paid media, creators, and partnerships, you will build campaigns that engage customers throughout their journey. You will also oversee an external marketing agency, analyze performance, and identify opportunities to improve conversion and customer loyalty. Working across different business units, you will collaborate with French- and English-speaking colleagues in a dynamic, customer-focused environment. Your work will contribute directly to measurable marketing performance and long-term business growth.

• At least 5 years of experience in digital marketing, growth marketing, or lifecycle marketing, ideally within an e-commerce environment.

• Hands-on experience building automated email and SMS journeys, customer segmentation strategies, and customer retention programs.

• Strong experience with Klaviyo or a comparable CRM platform, Meta Business Suite, and other marketing automation tools.

• Good understanding of Google Ads and Meta Ads, including the ability to manage external agencies and evaluate campaign performance.

• Experience using GA4, customer retention metrics, campaign reporting, and A/B testing to assess and improve marketing results.

• Demonstrated ability to analyze acquisition funnels, identify conversion barriers, establish performance tracking, and improve customer acquisition efficiency.

• Experience with creator, influencer, affiliate, or partnership marketing is an asset.

• Professional fluency in both French and English, written and spoken, with the ability to collaborate regularly with colleagues in both languages.

• Preferred: Experience with customer loyalty or paid membership programs.

• Preferred: Marketing experience in powersports, automotive, marine, dealership, or outdoor recreation industries.

• Preferred: Familiarity with dealership CRM systems.

• Preferred: Personal interest or experience in motorcycles, powersports, boating, or outdoor activities.

• Professional proficiency in English is required, as the role involves regular communication with English-speaking customers outside Quebec and the use of English-language documentation, tools, platforms, and systems.