Director, Digital Product Management

Product Strategy and Portfolio Leadership •    Define and communicate a cohesive product vision, strategy, and roadmap for Marketing Pages / Marketing Page Builder, Enterprise CMS, and Enterprise DAM. •    Manage these products as a connected portfolio, aligning page creation, structured content, asset management, and publishing workflows to shared business outcomes. •    Translate enterprise priorities, market needs, user research, and performance insights into clear investment decisions and prioritized product opportunities. •    Balance near-term delivery with long-term platform modernization, scalability, usability, and operational sustainability. •    Establish measurable objectives and communicate progress, dependencies, risks, and trade-offs to leadership and cross-functional stakeholders.

Marketing Pages / Marketing Page Builder •    Lead the development of intuitive, self-service capabilities that enable distributors to create, personalize, publish, and maintain marketing pages that promote their Herbalife-based businesses—without requiring technical expertise or custom development. •    Partner with Product Design and Engineering to deliver reusable templates, components, and guided authoring experiences that support responsive, mobile-first, accessible, and localization-ready pages. •    Simplify distributor workflows for page setup, content and asset selection, personalization, preview, publishing, sharing, and ongoing updates. •    Enable distributors to tailor their pages to their businesses and audiences within appropriate brand, content, and publishing controls, using approved content and assets. •    Integrate AI-assisted page creation and personalization to help distributors build effective pages more easily, with appropriate safeguards and distributor review before publication. •    Partner with Marketing, Content Operations, regional business teams, and analytics teams to improve distributor adoption, ease of use, page engagement, and measurable outcomes for distributors’ businesses.

Enterprise Content Management •    Lead the product direction for enterprise content authoring, management, and delivery, enabling consistent content reuse across digital products and channels. •    Partner with business and technical teams to evolve structured content models, taxonomy, metadata, versioning, and content lifecycle capabilities. •    Improve global-to-local workflows, including content inheritance, translation, localization, market variations, and retirement. •    Define product requirements for permissions, approvals, auditability, and publishing controls in partnership with the appropriate governance stakeholders. •    Partner with Engineering on APIs and integrations that make approved content available to downstream digital experiences.

Enterprise Digital Asset Management •    Lead the product strategy for handling, discovering, sharing, and distributing digital assets across enterprise teams and digital channels. •    Improve asset ingestion, metadata management, search, version control, renditions, and reuse. •    Enable workflows that support asset ownership, usage rights, expiration, localization, and lifecycle management. •    Connect DAM capabilities with CMS and page-building experiences so publishers can easily find and use appropriate, approved assets. •    Partner with Marketing, creative teams, and regional stakeholders to improve asset quality, discoverability, and adoption.

AI-Enabled Publishing and AI Enablement •    Identify, prioritize, and deliver AI capabilities that address relevant publishing needs, such as assisted drafting, content adaptation, translation assistance, metadata generation, asset tagging, semantic search, and page assembly. •    Embed AI assistance into existing workflows with clear review, approval, and accountability rather than treating generated outputs as publication-ready. •    Partner with enterprise AI and Engineering teams to make approved content and assets available for authorized search, retrieval, and AI-assisted experiences through appropriate integrations. •    Establish requirements for content provenance, approval status, permissions, usage rights, and freshness so AI experiences can distinguish appropriate source material from drafts, expired assets, or restricted content. •    Evaluate AI capabilities against quality, usability, cost, and measurable productivity outcomes, with safeguards for privacy, security, intellectual property, and applicable governance requirements. •    Enable teams to adopt AI-supported workflows through guidance, training, and continuous feedback.

Product Discovery, Delivery, and Continuous Improvement •    Lead discovery with publishers, marketers, content managers, asset managers, and regional teams to understand workflows and identify the highest-value problems to solve. •    Guide product teams in developing clear problem statements, requirements, priorities, acceptance criteria, and release plans. •    Partner closely with Product Design and Engineering from discovery through implementation, launch, and iteration. •    Coordinate cross-product dependencies and integrations while maintaining clear ownership and delivery accountability. •    Use research, analytics, testing, and operational feedback to improve product usability, quality, and performance. •    Additional duties as assigned.

Required Experience•    10+ years of experience in digital product management or development, including leadership of enterprise publishing, content management, digital asset management, marketing technology, or closely related platforms. •    Experience owning a product portfolio or complex platform roadmap, from discovery and prioritization through launch, adoption, and optimization. •    Experience leading and developing product managers and coordinating cross-functional teams. •    Solid understanding of content publishing workflows, structured content, digital asset lifecycles, metadata, taxonomy, permissions, localization, and approval processes. •    Ability to translate complex business and operational needs into intuitive product experiences and reusable platform capabilities. •    Experience partnering with Engineering on enterprise integrations, APIs, platform dependencies, and technical trade-offs. •    Practical understanding of AI-enabled content and asset workflows, including their limitations, evaluation needs, and human-review requirements. •    Strong analytical, communication, and stakeholder-management skills, including the ability to explain priorities and trade-offs to technical and nontechnical audiences. •    Experience applying user research, product analytics, and measurable outcomes to guide product decisions.

Preferred Qualifications •    Experience supporting global, multilingual, multi-market publishing environments. •    Experience connecting page-building, CMS, and DAM capabilities into an integrated publishing ecosystem. •    Familiarity with headless or composable content architectures, design systems, and omnichannel content delivery. •    Experience delivering AI-assisted authoring, semantic search, automated enrichment, or retrieval-based experiences using governed enterprise content. •    Experience improving enterprise platform adoption, migrating legacy tools, or simplifying fragmented publishing workflows. •    Familiarity with accessibility, content governance, digital rights management, and marketing approval workflows.