Senior Director I, Revenue Growth Management Franchise Execution United

The Senior Director I, RGM Franchise Execution, United & Team Leader will lead Franchise RGM Execution within the One-Table RGM Execution organization while serving as the senior RGM partner for Coca-Cola UNITED. Reporting to the Vice President, RGM Execution, the role will lead and develop the Franchise RGM team, establish common performance and governance routines, and ensure enterprise RGM strategies are translated into executable bottler and franchise plans.

The role will also own the end-to-end RGM partnership with Coca-Cola UNITED, aligning portfolio, package, pricing, promotion, innovation, affordability, and investment priorities to deliver revenue, profit, transaction, and System Health objectives. The role serves as the critical connection between the RGM Center, Franchise Leadership, customer teams, and bottlers, ensuring strategies land in market while bringing bottler and franchise realities upstream into enterprise decision-making.

• →Lead, develop, and coach the Franchise RGM Execution team within the One-Table RGM Execution operating model, providing a span break for the Vice President, RGM Execution and building strong talent, succession, and capability pipelines.
• →Own the end-to-end RGM partnership with Coca-Cola UNITED and the corresponding Franchise Leadership team, translating enterprise strategies into an integrated annual and multi-year RGM plan across portfolio, package, pricing, promotion, affordability, innovation, investment, and commercialization.
• →Lead the RGM Sub-Committee and Franchise RGM governance, establishing priorities, common performance routines, decision processes, escalation paths, and best-practice sharing across the U.S. franchise system.
• →Translate enterprise OBPPC, Retail Strategy/TPO, affordability, innovation, and commercial priorities into executable bottler and franchise plans while maintaining clear decision rights: enterprise teams own strategy and guardrails; this role owns franchise translation, alignment, and in-market execution.
• →Partner with Franchise, Commercial, Marketing, Finance, Supply Chain, customer teams, RGM Center teams, and bottler leaders to identify, quantify, prioritize, and capture Sources of Growth and System Health opportunities.
• →Lead annual business planning, multi-year growth planning, Sources of Growth development, performance reviews, and in-year contingency planning for Coca-Cola UNITED and support common planning standards across the Franchise RGM team.
• →Monitor rate, mix, transactions, volume, revenue, profit, share, investment, and System Health metrics; identify gaps and opportunities; and drive clear corrective actions and accountability through One-Table and franchise routines.
• →Champion consistent adoption of RGM tools, guardrails, analytics, capabilities, and best practices across Franchise RGM, and scale proven pilots and commercialization approaches across bottlers where relevant.
• →Represent Coca-Cola UNITED and broader bottler perspectives in enterprise strategy development and commercialization planning, while bringing Center priorities and guardrails into bottler decision-making and execution.

• Bachelor's degree in business, finance, economics, marketing, analytics, or a related field required; MBA or other advanced degree preferred.
• 10+ years of experience in Revenue Growth Management, franchise or bottler operations, commercial strategy, sales, marketing, finance, or related fields, including senior responsibility for complex customer, bottler, or system partnerships.
• Proven people-leadership experience, including coaching senior RGM talent, managing through others, and influencing senior internal, customer, franchise, and bottler stakeholders in a matrixed environment.
• Strong commercial, financial, analytical, and strategic-planning capabilities, with demonstrated command of pricing, package architecture, rate/mix, transactions, profitability, investment, and System Health levers.
• Deep experience working with franchise, bottler, or multi-stakeholder system models; familiarity with Coca-Cola system economics and governance strongly preferred.

• Strong alignment across Franchise Bottlers, Franchise Leadership, customer teams, and the RGM Center through clear One-Table decision rights and governance.
• Consistent translation and execution of enterprise RGM priorities across the U.S. franchise system, with measurable adoption of common routines and guardrails.
• A high-performing Franchise RGM Execution team with clear accountability, strong engagement, differentiated talent, succession depth, and shared capabilities.
• For Coca-Cola UNITED, delivery of annual and multi-year revenue, profit, transaction, share, mix, and System Health objectives through strong commercialization, gap closure, and governance.

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.