Senior Planner / Strategist

• Partner directly with the client's Global Marketing Leads and Brand Managers to define overarching brand, communication, and campaign strategies across cat and dog portfolios.
• Architect robust Global Master Toolkits, guidelines, and campaign architectures designed for global consistency and seamless future adaptation across regional markets.
• Interrogate client challenges to uncover the real commercial and cultural problems strategy needs to solve, converting complex business goals into clear, actionable creative propositions.

• Dig deep into pet owner (pet parent) behaviours, motivations, and cultural trends using qualitative discovery, social listening tools, and audience data platforms (e.g., GWI, category research).
• Translate data and category trends into rich, inspiring human insights that ignite breakthrough creative ideas.
• Help clients stay at the forefront of modern marketing, championing audience-first and culturally resonant thinking across all touchpoints.

• Work as a trusted partner to the Creative Director, Art Directors, and Copywriters, guiding conceptual thinking from discovery through to final presentation.
• Craft sharp, inspirational creative briefs and lead energising briefing sessions that give creatives a clear springboard for conceptual work.
• Provide constructive strategic feedback during the creative review process, ensuring ideas are both strategically sound and creatively daring.

• Establish strong, consultative relationships with client brand teams, becoming a trusted advisor on brand positioning, consumer journeys, and creative effectiveness.
• Collaborate with the Strategy Director and cross-functional leads to establish best-practice strategic frameworks, briefing templates, and workshop methodologies for the account.

• Experience: 6-10+ years of brand and communications planning experience within top-tier creative agencies, brand consultancies, or dedicated/in-house client setups.
• Sector background: Proven experience working on FMCG, CPG, Pet Care, or consumer lifestyle brands. Experience navigating multi-brand portfolios is a significant plus.
• Global & conceptual scope: A demonstrated track record delivering global briefs, brand platforms, and master campaign toolkits (brand and communication planning, not solely channel execution).
• Strategic craft: A balanced blend of analytical rigour and creative intuition, capable of mining data for genuine insights and distilling complexity into punchy narratives.
• Storytelling & presentation: Outstanding written, narrative, and verbal presentation skills, with comfort facilitating workshops and pitching strategic platforms to senior global stakeholders.
• Collaborative spirit: High EQ, curious, and proactive, with the ability to thrive in a fast-paced, collaborative embedded agency environment.
• Languages: Professional working fluency in English is essential, as it is the working language for global briefs. Proficiency in Spanish is a strong advantage.

Req ID: 18671

#LI-JP1 #LI-Midsenior #Onsite