Sales Enablement Program Manager

United StatesRemoteFull-timemid

OperationsProject Manager

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Quick Summary

Overview

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Sales Enablement Program Manager based in the United States.

Technical Tools

OperationsProject Manager

This is a high-impact opportunity to shape the development and performance of go-to-market teams within a growing B2B SaaS environment. You will own sales enablement programs from initial needs analysis and design through delivery, measurement, and continuous improvement. Working closely with Sales, Customer Success, Alliances, Product, Marketing, and Revenue Operations, you will translate business priorities into practical learning initiatives that drive measurable results. Your work will support onboarding, product launches, certifications, sales skills development, and ongoing field readiness. You will also use data, technology, and AI-powered tools to scale enablement and improve how teams access and apply knowledge. This individual contributor role is ideal for a proactive program builder who enjoys influencing stakeholders and turning strategy into lasting business impact.

Own enablement programs end to end, including needs analysis, scoping, program design, content development, rollout, measurement, and continuous improvement.
Partner with go-to-market leaders to translate business priorities into clear program objectives, responsibilities, timelines, and measurable outcomes.
Communicate program progress, priorities, trade-offs, and results to leadership and key stakeholders.
Facilitate live training sessions and workshops for diverse audiences, from new hires to senior leaders, and coach frontline managers on reinforcing new skills and behaviors.
Deliver ongoing sales skills development covering discovery, qualification, deal strategy, product launches, competitive positioning, and professional certifications.
Develop repeatable enablement frameworks that make it easy to introduce new content, learning materials, and training initiatives.
Create practical enablement resources, including playbooks, battlecards, talk tracks, presentations, role-play exercises, and asynchronous learning modules, in collaboration with Product, Marketing, and subject matter experts.
Drive adoption of enablement technology and apply AI tools to streamline content creation, reporting, and knowledge sharing.
Collaborate with relevant teams to define role-specific onboarding expectations and fully ramped criteria, developing learning paths that help new hires become customer-ready efficiently.
Measure program effectiveness through ramp time, certification completion, content engagement, and field performance indicators.
Use Salesforce and learning management system (LMS) data to report outcomes, identify opportunities for improvement, and refine enablement initiatives.
Maintain an accurate, accessible go-to-market knowledge base, ensuring messaging, collateral, and product information remain organized and up to date.
Encourage adoption through practical early wins, peer examples, and ongoing engagement across teams.

Requirements

~2 min read

At least 5 years of experience in sales enablement, revenue enablement, learning and development, or a closely related field.
At least 3 years of experience managing end-to-end programs in a B2B SaaS environment.
Demonstrated success building and leading enablement programs, rather than simply contributing to existing initiatives, with measurable business results.
Strong facilitation, communication, and coaching abilities, including the ability to simplify complex topics for different audiences.
Proven ability to influence senior stakeholders and collaborate with leaders to build a coaching culture that supports sales performance and growth.
Hands-on experience using AI tools to automate processes and improve enablement content, delivery, and efficiency.
Data-driven approach, with experience creating and interpreting Salesforce and LMS reports to connect enablement activities with business outcomes.
Strong focus on adoption and behavior change, using early results and peer examples to encourage engagement.
Excellent organizational and project management skills, with the ability to manage multiple concurrent programs and create structure in ambiguous situations.
Collaborative mindset, adaptability, initiative, and the ability to build positive relationships across teams and functions.

Preferred qualifications:

Previous experience in a client-facing position, such as Sales, Customer Success, or Sales Engineering.
Familiarity with B2B sales methodologies such as MEDDPICC, Command of Message, or Value Selling.
Knowledge of instructional design frameworks, including ADDIE and Kirkpatrick, adult learning principles, or change management.
Experience with content development platforms such as Articulate 360 and the creation of e-learning materials and experiences.
Familiarity with enablement platforms and tools such as LMS/CMS solutions, Talent, Docebo, Asana, Jira, Confluence, and Slack.
Background in Contract Lifecycle Management (CLM), legal technology, or supporting sales teams engaging legal, procurement, and finance buyers.
Experience delivering sales and partner enablement initiatives or managing global programs across multiple regions.