CRM Marketing Specialist

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

As a Digital Marketing Associate on our CRM team, you’ll help plan and execute seasonal and promotional campaigns that reach a broad customer audience and make a meaningful contribution to revenue and retention. You’ll combine thoughtful campaign planning with careful execution, using historical performance and new tests to improve how we engage customers across email, SMS, push, and storefront experiences. Working closely with CRM leaders and partners across the business, you’ll translate marketing priorities into clear briefs, coordinated timelines, and actionable recommendations. This role is a great fit for someone who is curious about what drives customer behavior, enjoys bringing teams together, and takes pride in getting the details right.

• →Campaign planning and coordination — Maintain the seasonal and promotional campaign calendar, develop campaign briefs, and coordinate deliverables, reviews, and approvals with design, marketing operations, analytics, and product owners. Keep partners aligned on objectives, dependencies, and deadlines.
• →Business partnership — Partner with teams across storefronts, merchandising, insurance, and cross-sell to incorporate relevant priorities into CRM outreach and create a cohesive customer experience. You'll also work closely with our integrated brand campaign manager during 3 peak sessions annually.
• →Historical performance and testing — Review past campaigns to identify trends, unanswered questions, and opportunities to improve performance. Propose and coordinate A/B tests with clear hypotheses and success measures, partnering with analytics to interpret results and recommend next steps.
• →Learning and personalization — Document and share findings so the CRM team can scale successful approaches, inform ongoing campaigns, and apply learnings to more personalized messaging, audience targeting, timing, and channel decisions.Audience and execution quality — Use customer data and available platform tools to help define campaign audiences. Partner with marketing operations to validate targeting, messaging, offers, links, and send timing before launch.
• →Holiday scheduling — Coordinate changes to scheduled CRM outreach around holidays and promotional events. Align with campaign owners and marketing operations on timing, customer contact frequency, and potential conflicts, and keep calendars and documentation current.
• →Reporting and documentation — Monitor campaign performance with analytics partners, communicate results with clear recommendations, and maintain organized briefs, test records, decisions, and process documentation.

This position requires the ability to work onsite at our Draper, Utah headquarters.

• 1+ years of experience in digital marketing, CRM, or a related field, preferably in ecommerce or a direct-to-consumer business.
• Experience planning and executing marketing campaigns, including A/B testing, reviewing results, and making clear recommendations based on what you learn.
• Strong analytical thinking and curiosity, with the ability to identify patterns in campaign performance and work with analytics partners to evaluate results.
• Exceptional attention to detail and a strong sense of ownership for campaign accuracy, documentation, and follow-through.
• Experience collaborating across teams, building productive relationships, and keeping stakeholders aligned as priorities and timelines shift.
• Strong organizational and project coordination skills, with the ability to manage multiple campaigns and deadlines.
• Clear written and verbal communication, including the ability to write useful briefs and explain findings and next steps.
• Familiarity with customer segmentation, marketing automation tools such as Braze, and customer data platforms; willingness to learn new tools and processes.