Senior Program Manager, Brand & Marketing

United StatesRemoteFull-timesenior

OperationsProject Manager

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Quick Summary

Requirements Summary

At least 10 years of professional experience in program management, marketing operations, creative operations, agency operations, or a related field. Proven experience building operational processes,

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OperationsProject Manager

As Senior Program Manager, Brand & Marketing, you will play a pivotal role in building and leading the operational framework that drives global brand and marketing initiatives. You will establish the processes, systems, and workflows needed to ensure seamless collaboration across multiple marketing functions, including content, communications, creative, digital, events, and product marketing. This is an opportunity to shape the program management function from the ground up within a fast-growing B2B technology and cybersecurity environment. You will translate strategic priorities into actionable plans, oversee complex cross-functional projects, and ensure initiatives are delivered efficiently, on budget, and on time. Working closely with senior leadership and external partners, you will bring structure, visibility, and accountability to a dynamic and evolving organization. The ideal candidate combines strategic thinking with hands-on execution and thrives in an environment where adaptability and operational excellence are essential.

Design, establish, and lead an integrated program management function across global brand and marketing teams, translating business strategies into actionable plans with clear objectives, budgets, timelines, and deliverables.
Develop and maintain comprehensive program plans covering milestones, dependencies, resource allocation, budgets, and project assumptions.
Oversee end-to-end delivery of integrated marketing campaigns, product launches, creative initiatives, and cross-functional projects, ensuring alignment with business priorities and delivery expectations.
Organize planning sessions, project reviews, and stakeholder meetings while providing leadership with clear visibility into progress, milestones, risks, and potential roadblocks.
Establish standardized service-level agreements (SLAs), project-sizing frameworks, intake processes, briefing templates, and workflows for prioritization, review, approval, and execution.
Manage functional project pipelines and creative capacity, ensuring resources are allocated effectively, workloads remain balanced, and deliverables meet deadlines.
Evaluate, select, implement, and administer project management platforms, driving adoption through documentation, training, and standardized processes.
Develop reporting frameworks and performance dashboards to monitor project status, resource utilization, workload distribution, and budget performance.
Manage relationships with external agencies and vendors, overseeing contracts, statements of work (SOWs), purchase orders, invoices, and project-related expenses in collaboration with Finance and budget owners.
Continuously assess existing workflows, identify operational inefficiencies, and implement scalable improvements that enhance collaboration and productivity without creating unnecessary bureaucracy.

Requirements

~2 min read

At least 10 years of professional experience in program management, marketing operations, creative operations, agency operations, or a related field.
Proven experience building operational processes, workflows, and program management systems from the ground up, ideally within a fast-growing startup environment.
Demonstrated success managing integrated marketing campaigns, product launches, and large-scale creative production within a high-growth B2B technology company.
Strong understanding of creative production processes, stakeholder management, and review and approval workflows.
Hands-on experience implementing, configuring, and administering project management platforms such as Asana, Monday.com, Wrike, or Smartsheet.
Previous experience managing multiple agencies and external vendors, including contract negotiations, SOWs, purchase orders, invoicing, and budget monitoring.
Strong organizational and project management capabilities, with the ability to manage multiple complex initiatives simultaneously while balancing scope, cost, resources, and timelines.
Excellent business and financial acumen, with the ability to assess risks, make sound decisions in ambiguous situations, and connect program execution to measurable business outcomes.
Outstanding written and verbal communication skills, with the ability to engage effectively with executives, cross-functional teams, and external partners.
Strong stakeholder management and influencing skills, including the ability to drive alignment and accountability without direct reporting authority.
A proactive, hands-on mindset, with the ability to combine strategic planning with practical execution in a dynamic and evolving environment.
Nice to have: Previous experience in B2B cybersecurity or AI-focused startups.
Nice to have: Experience establishing creative operations for an in-house brand or creative team.
Nice to have: Background in production management, including resource allocation, workload forecasting, and creative capacity planning.