Marketing Specialist

The Marketing Specialist will design, create, and deliver marketing programs to support expansion and growth of HCH service lines. This role requires in-depth knowledge of digital media platforms and digital and social marketing production and goals. Proficiency in graphics, web advertising, social media and website management is essential. 

• →Developing, managing and designing layouts of communications for all digital media platforms as well as print media.
• →Work closely with the PR/Marketing Director in the planning, development and execution of digital programs and marketing campaigns, including online advertising, website and social media.
• →Maintains digital marketing analytics, metrics, and campaign reporting. 

• Bachelor’s Degree in Marketing, Graphic Design, Telecommunications or Related Field
• Minimum of 2 Years Experience in Marketing and Design 
• Demonstrated Understanding and Experience in Digital and Social Marketing and Production 
• Experience in Managing Social Media Accounts and Social Media Campaigns 
• Understanding of Marketing Analytics, Social Media Metrics, and Digital Analytics, along with the Ability to Generate, Analyze and Interpret Data
• Strong Written and Oral Communication Skills
• Proficiency with Design Platforms such as Adobe Photoshop, Illustrator, InDesign, Canva
• Basic Video Editing Skills
• Basic Understanding of HTML/HTML 5 
• Basic Understanding of WordPress

The above statements are intended to describe the functions and related requirements of persons assigned to this job. They are not intended as an exhaustive list.