Social Media Specialist

ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people, ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to all. In the face of rising antisemitism and extremism, we protect, advocate, and educate, through a mix of programs and services using the latest innovations and technology, and seek to create a world without hate. More at www.adl.org. 

The Social Media Specialist will craft timely, platform-native content; manage daily publishing and community engagement; and help uphold and evolve ADL’s brand voice—clear, credible, and courageous. This role sits within the Communications team and collaborates closely with issue area, policy, and regional teams.  

• Responsible for writing, producing, and publishing daily content (short-form video, reels, graphics, carousels, threads) across all social platforms while maintaining the team's content calendar. 
• Identify breaking news and develop draft copy for social media and manage approval process to ensure accuracy of content. 
• Ensure all published content and community responses consistently reflect the organization's established voice by following style, tone, and accessibility guidelines. 
• Actively monitor social channels and escalate trends, brand mentions, and sentiment. Identify real-time opportunities for ADL to join or lead the conversation on social.  
• Pull social analytic reports and derive actionable insights to optimize performance within each channel. 
• Collaborate with team members to execute the social media components of larger campaigns, events, and rapid-response situations under the guidance of team leadership. 

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties, and ADL reserves the right to assign additional tasks as needed.

• Team player with a genuine interest in ADL’s mission  
• Excellent writing and editing skills; comfort adopting and consistently applying ADL’s established brand voice; 
• Translate complex issues into accessible, platform-native content; 
• Nimble, creative, and mission-driven;  
• Able to move quickly without sacrificing accuracy;  
• Easily adapts in a rapid-response environment, including weekends and after hours; 
• Thinks critically about narratives, timing, and risk;  
• Recognizes and applies sound judgment to sensitive topics. 
• Able to manage multiple workstreams, deadlines, and approvals; 
• Proficiency with social tools and platforms native analytics, and creative tools for graphic and video creation (e.g., Canva, Adobe and/or CapCut) 
• Familiarity with accessibility best practices (alt text, captions, contrast) and community guidelines. 

• Committed to contributing to a culture where everyone thrives; 
• Collaborative team-player; 
• Creative and innovative; takes initiative; 
• Results-oriented – a problem solver (versus a problem identifier); 
• Excels in dynamic environments that require adaptability; 
• Ability to manage multiple priorities simultaneously;  
• Energized by ADL’s mission and work. 

• The ideal candidate has several years hands-on social media experience managing brand or cause-driven channels across X, Instagram, TikTok, Facebook, and LinkedIn; 
• Experience writing editorial content and copy; 
• Knowledge of ADL’s issues a plus 

• Bachelor’s degree or equivalent experience. 

• This role follows a Sunday through Thursday work schedule (with Sunday hours from 9:00am ET – 3:00pm ET) 
• ADL is a hybrid environment; this role requires 3 days in the office.  
• Weekend and after-hours work are expected to support rapid response and live event coverage needed for rapid response, and emerging issues.