E-Commerce & Marketing Manager

• Performance monitoring — Monitor weekly and monthly performance; diagnose drivers and recommend action on traffic, conversion, mix, promotions, and retention
• Reporting — Maintain launch and channel scorecards; communicate learnings, risks, and recommendations to brand leadership
• Brand health — Balance short-term revenue needs against the long-term health and distinctiveness of the brand

 Cross-Functional Coordination

• Scope — Act as the day-to-day connector across Marketing, Creative, Social, Ecommerce, and Marketplace
• Execution — Drive timelines and decisions across these shared teams and external partners without duplicating specialist ownership of each function
• Direction — Give clear priorities and actionable feedback to channel owners, agencies, and creative partners
• Risk management — Anticipate launch dependencies and escalate risks early with proposed solutions
• Boundaries — Partner with Operations, Product Development, and Finance for the inputs the new brand needs from them (inventory, product timing, budget) — this role does not own or lead those functions

• Hands-on Shopify expertise — you have built and launched a store, not just managed one that already existed
• Marketing experience spanning campaign strategy, demand generation, or lifecycle/CRM
• Experience planning and executing product launches or integrated, multi-channel campaigns
• Comfort operating solo, without a large team, in ambiguous, early-stage conditions
• Genuine fluency in beauty and pop culture — you already follow nail/beauty trends, drops, and cultural moments without being told to, and can translate them into commercial ideas
• Beauty, fashion, or consumer DTC background
• 5–7 years of combined experience across ecommerce operations and marketing, including at least one full-cycle DTC brand launch with direct ownership of revenue and site performance

• Liquid development familiarity
• Specifically nail or beauty category experience, where trend cycles turn over fastest
• Experience launching a brand from zero, not just growing an existing one
• Familiarity with attribution tools such as Triple Whale or GA4
• Social commerce, TikTok Shop, or Amazon marketplace coordination experience