Sales Manager - Crown Honda

Sales Manager

Crown Honda

Job Type: Full-Time

Crown Auto Group is a Winnipeg-based, family-owned organization built on integrity, teamwork, and strong relationships. We are proud to be recognized as one of Canada’s Best Managed Companies and an Aon Hewitt Best Employer – Platinum Level. As one of Manitoba’s fastest-growing dealership groups, we offer exceptional service and rewarding career opportunities in a dynamic industry.

We are currently seeking an experienced and motivated Sales Manager to join our leadership team at Crown Honda. This is an exciting opportunity for a results-driven leader who is passionate about automotive retail, team development, and delivering an exceptional customer experience while driving dealership performance and profitability.

Following the initial 90-day onboarding and training period, the successful candidate will be equipped to confidently use multiple dealership systems and lead a high-performing, customer-focused sales team. Success in this role means building strong client relationships, generating repeat business, and consistently exceeding customer expectations while supporting overall dealership growth.

We offer a competitive performance-based salary, a supportive team environment, and a comprehensive benefits package. Employees also benefit from progressive training, mentorship, and online brand learning designed to support long-term career growth.

Additional Crown Auto Group Employee Benefits:

• Comprehensive Benefits Package including extended health, dental, vision and massage therapy reimbursement
• Discounted fitness membership
• Associate Referral Bonus Program
• Career advancement- most of the promotions are from within the company
• Access to Perkopolis. (Canadas leading corporate concierge discount service)
  
  

Responsibilities:

• Hire, train, motivate, coach, and manage the sales team, fostering a positive sales culture focused on performance, accountability, and employee retention.
• Achieve daily, weekly, and monthly sales targets while developing and implementing effective sales strategies and processes.
• Ensure an exceptional customer experience by monitoring all stages of the sales process, maintaining high CSI standards, and driving customer retention and referral business.
• Conduct regular performance reviews, daily coaching sessions, and ongoing training focused on product knowledge, inventory management, and selling best practices.
• Monitor and perform follow-up activities on customers and prospects, assisting sales staff in closing deals when required.
• Manage pre-owned vehicle operations, including inventory levels, vehicle merchandising, appraisals, trade evaluations, and achieving monthly pre-owned sales targets.
• Work closely with internal teams to provide competitive trade-in values and ensure vehicles are market-ready for sale.
• Oversee wholesale vehicle disposal through auction and online platforms while maximizing profitability and minimizing losses.
  
• Manage vehicle display standards, utilize dealership software effectively, and perform other duties as assigned.

Requirements:

• 3+ years of automotive sales experience required
• Strong knowledge of vehicle appraisals, inventory management, trade evaluations, and pre-owned vehicle operations.
• Valid Driver’s License with the ability to drive manual transmission vehicles.
• Current MPI Salesperson Permit is considered an asset
• Proficiency with dealership sales, inventory, and appraisal software.
• Excellent customer service, communication, and relationship-building skills.
• Strong organizational, prioritization, and multitasking abilities with a high attention to detail.
• Self-motivated, resourceful, adaptable, and able to work with minimal supervision.
• Demonstrates CROWN Auto Group’s CARMA Values: Collaborate, Accountable, Relationship-focused, Motivated, Attitude.

• Additional languages are considered an asset

CROWN AUTO GROUP is an equal opportunity employer! We are looking for people from various ethnicities, backgrounds and experiences to join our workplace. We are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. Reasonable accommodations are available during the selection process, and we'll respond in a timely manner to any requests for accommodations.