Senior Marketing Operations Manager (Hybrid)

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine. You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free.

This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel. Make no mistake, we’re looking for a builder —someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined.

In this role, you'll gain ownership of a mission-critical stack that connects Marketing to RevOps and Analytics, visibility across the entire GTM organization, a chance to influence how we scale our growth engine, and a career path toward Marketing Systems Architect or MarOps leadership roles as we scale. If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—you’ll help transform our marketing technology ecosystem into a powerful growth engine. Let’s talk.

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).

• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.

• Implement marketing tags for new channels and partners to support cross-functional needs

• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.

• Build and manage audiences and target segments across marketing channels.

• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.

• Oversee data governance across systems, ensuring data is current and accurate.

• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.

• Support lifecycle automation and campaign workflows to improve speed to market.

• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.

• Serve as the primary project owner of marketing operations projects, driving cross-functional results.

• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.

• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

• Meet the Talent Acquisition team, Kaityln S.

• Meet the Hiring Manager, Jenna B.

• Participate in a Talent Showcase

• Meet Cross-functional Partners

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.