Programmatic Account Executive

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Media is extending the value of Lyft's first-party rider data beyond our owned-and-operated surfaces. Through our Audience Solutions business, agencies and brands activate Lyft audiences across the open web, CTV, social, and DSPs — powered by one of the most distinctive mobility datasets in the US. We're hiring an Account Executive to grow this business across agency and holding company accounts.

• →Own a book of agency and holdco accounts — prospect, pitch, negotiate, and close data licensing and off-platform audience activation deals (Lyft audiences syndicated to DSPs, SSPs, and partner platforms — not Lyft-owned inventory)
• →Build relationships across investment, planning, data strategy, and programmatic trading desks at major holdcos (GroupM, Omnicom Media Group, Publicis Media, IPG, Dentsu, Horizon, Stagwell, etc.)
• →Hit and exceed quarterly revenue targets
• →Translate Lyft's first-party mobility data into briefs that win RFPs — audience segments, geo/movement signals, and measurement use cases
• →Partner with Account Management, Data Partnerships, and Product to ensure clean activation, attribution, and renewal
• →Maintain accurate pipeline hygiene in Salesforce and forecast with discipline

• 3–5 years of digital media or data sales experience, with meaningful exposure to programmatic (PMP, PG, open exchange) and/or agency holdco accounts
• Track record of closing and growing agency business
• Comfortable with the alphabet soup: DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal-code targeting, MMM and incrementality conversations
• Strong written and verbal communication; can build a deck and run a meeting
• Hungry, organized, and coachable
• Preferred:
  
  • Direct experience selling audience data, data licensing, or off-platform activation (ex-LiveRamp, Foursquare, Kochava, Experian, TransUnion, Acxiom, or similar)
  • Existing relationships at holdco trading desks and data strategy teams