Retail Account Manager

Role:  Retail Account Manager

Location:  London, United Kingdom

As Senior Account Executive within the Projects Team, you'll support the effective delivery of store opening projects and retail marketing activations across Europe, working to established processes and cross-functional stakeholder frameworks.

You'll track store project timelines, coordinate across merchandising, visual merchandising, store development, and market teams, and ensure that each new store is set up correctly from a retail marketing perspective. You'll manage in-store communication (ISC) and window order production and delivery with precision, and help onboard new stores into European systems and processes for future campaign execution.

This is a collaborative, detail-orientated role that sits at the operational heart of a high-profile retail partnership. You'll work across a complex stakeholder landscape and play a direct role in ensuring stores open on time, on concept, and ready to activate.

• →Track the store projects list, maintaining a clear understanding of affected stores, timelines, and interdependencies across the EU retail portfolio
• →Follow the store opening process guide for each project, ensuring full alignment with all relevant stakeholders including merchandising, visual merchandising, store development, market teams, and global functions
• →Brief retail marketing functions in markets on their roles, responsibilities, and project processes in line with the RACI model
• →Follow the opening product allocation and visual merchandising microplan to ensure each store receives the right mix of retail marketing tools in line with master orders
• →Review floorplans, furniture, and VM orders to confirm that the latest store concept features and upcoming marketing campaigns are fully executable across windows, launch zones, and category areas
• →Manage the creation, production, and delivery of ISC and window orders with accuracy and attention to detail
• →Collect all activation information from local teams three weeks prior to each target opening date, ensuring timely input and clear communication
• →Train local teams on the new store concept, ensuring they are ready to operate from a marketing perspective, that campaigns launch on time, and that any snagging issues are followed up
• →Onboard new stores and their details into all European systems and processes to support future campaign execution
• →Build and maintain strong working relationships across a wide stakeholder network, including Cluster Retail Marketing, Europe Omni-channel VM, DTC Merchandising, Field Teams, Business Unit Comms Teams, Global VM and ISC, agencies, and vendors

• Experience in a retail or marketing environment, with a solid understanding of how retail marketing and store operations work in practice; familiarity with visual merchandising is a strong advantage
• Strong organisational skills with the ability to manage your own workload across multiple concurrent projects in a fast-paced environment
• Excellent attention to detail across project tracking, order management, documentation, and stakeholder communication
• Good working knowledge of Microsoft Office, including Excel, PowerPoint, Word, and Outlook
• Confident communicator with the ability to engage clearly and professionally with senior clients and a broad range of internal and external stakeholders
• Ability to work across teams and functions in a non-siloed, collaborative way
• Professional proficiency in English is essential; additional proficiency in German, Spanish, French, or other European languages is a valuable asset
• Gen AI and Agentic Thinking:
  • Basic proficiency with Gen AI tools relevant to account management and marketing administration, with curiosity about how AI can improve the quality and efficiency of day-to-day work
  • Willingness to develop prompting skills and explore AI-assisted workflows as part of a team that leads on AI adoption
  • Agentic mindset: able to break down tasks, prioritise effectively, and find practical solutions when challenges arise
  • Openness to critically evaluating AI outputs and applying sound judgment before acting on them
• Formal qualifications are welcome but not required. Equivalent experience gained through work, self-directed learning, or other routes is equally valued.

Req ID: 17483
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