Area Sales Manager - Manager / Senior Manager - EDC

ABOUT US

Paytm is India’s leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution. Paytm builds technologies that empower small businesses with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.

ABOUT THE TEAM

The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and manage their businesses using simple, scalable, and data-driven payment solutions.

ABOUT THE ROLE

As an Area Sales Manager (ASM) – Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities on a day-to-day basis.

You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank/Brand Activations), and Merchant Loans while strengthening merchant engagement and ensuring consistent growth in transaction volumes.

This role demands a strong mix of leadership, on-ground execution, and strategic thinking to scale business across multiple locations.

KEY RESPONSIBILITIES

Leadership & Team Management

• Identify and attract high-quality sales talent.

• Inspire, guide, and empower sales executives to achieve targets.

• Foster a positive and high-performance sales culture.

• Coach team members, provide constructive feedback, and support career development.

Market Expansion

• Identify and develop new business opportunities within the assigned territory.

• Drive merchant acquisition for EDC/POS terminals and financial payment solutions.

Merchant Relationship Management

• Build and maintain strong relationships with merchants.

• Understand merchant needs and ensure high customer satisfaction.

• Conduct regular merchant engagement activities.

Sales Target Achievement

• Consistently achieve and exceed individual and team sales targets.

• Drive EDC/POS deployments, merchant activations, EMI transactions, and device-level revenue.

Product Expertise

• Develop expertise across EDC/POS terminals, payment gateways, and value-added services.

• Stay updated with industry trends.

• Act as a trusted advisor and problem solver for merchants.

Sales Cycle Management

• Manage the complete sales cycle from lead generation to closure.

• Handle prospecting, qualification, presentations, negotiations, and deal closures.

Market Intelligence

• Gather and analyze competitor activities and market feedback.

• Provide actionable insights to improve sales strategies.

• Coordinate closely with Growth teams and NSM.

Reporting & Analysis

• Provide accurate forecasts, reports, and market insights.

• Own monthly planning and target delivery aligned with AOP.

• Monitor inventory utilization and aging.

• Review field sales payouts and productivity metrics.

• Conduct weekly planning and performance reviews with ASMs and Team Leads.

• Ensure timely communication and execution of training programs, incentive schemes, payouts, and EMI activations.

Cross-Functional Collaboration

• Work closely with Sales Excellence, Growth, Sales Operations, and Merchant Support teams.

• Ensure smooth merchant onboarding and service delivery.

Field Leadership & Ownership

• Follow a 75% field and 25% office engagement model.

• Conduct regular field visits and daily team connect sessions.

• Drive execution through gate meetings, field discipline, and compliance.

• Take ownership of merchant portfolio growth and field engagement outcomes.

EXPECTATIONS / REQUIREMENTS

• Build and lead an inspiring team environment with open communication.

• Drive sales of EDC machines and payment devices within the assigned territory.

• Manage merchant acquisition and engagement activities.

• Resolve merchant queries and operational challenges.

• Hire, train, and develop high-performing sales teams.

• Set clear goals and ensure timely execution.

• Delegate responsibilities effectively and track progress.

• Oversee day-to-day sales operations across the region.

• Monitor business metrics and team performance.

• Motivate and mentor team members to achieve targets.

• Identify training needs and provide coaching support.

• Address team feedback and resolve conflicts proactively.

• Recognize and reward high performance.

• Encourage innovation, ownership, and calculated risk-taking.

• Drive team engagement and team-building initiatives.

WHAT WE'RE LOOKING FOR

• 7+ years of leadership experience in Field Distribution Sales within EDC/POS, Fintech, FMCD, or Insurance Sales.

• Proven ability to build and manage high-performing sales teams.

• Experience in setting and tracking sales targets.

• Strong capability in conducting daily, weekly, and monthly sales reviews.

• Ability to identify and implement strategies to improve customer engagement.

• Experience handling assigned territories and driving business growth.

• Excellent communication, stakeholder management, and leadership skills.

EDUCATION

Graduation or Post-Graduation (10+2+3).

WHY JOIN US

At Paytm, our mission is to bring half a billion Indians into the mainstream economy through innovative financial technology solutions. Our success is driven by our people's collective energy and an unwavering focus on customers and merchants.

Today, Paytm is India's largest merchant acquirer and one of the country's leading fintech companies, powering millions of businesses across India.