Account Executive - Experiential Marketing

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

• Generous Time Off
• Robust Health and Wellness Plan
• Family Support
• Mentorship Program
• 401K Match
• Role Autonomy
• Certification Reimbursement and Ongoing Training
• Enrichment Events and Employee Resource Groups
  
  

• →Client Leadership: Act as the main point of contact, building deep relationships with client teams across various initiatives. Proactively understand clients’ pain points, business objectives, and marketing goals.
• →Program Management: Act as the primary client lead, overseeing project intake, defining program scope, establishing the execution path, and serving as the central point of contact for all strategic and operational communications.
• →End-to-End Program Delivery: Own the full lifecycle of program execution, coordinating cross-functional teams, managing information flow, supplier coordination, and ensuring seamless delivery from initial requirements through final closeout. For experiential programs, this includes managing timelines for production, fabrication, and event logistics.
• →Structured Communication & Meeting Management: Schedule and facilitate routine client status meetings and internal weekly program reviews, ensuring all stakeholders remain aligned and informed.
• →Operational Tracking & Reporting: Build and maintain shared program trackers for clients and internal teams and deliver weekly program updates.
• →Relationship Management: Cultivate strong, trust-based relationships with clients, vendors (including event production and fabrication partners), and internal partners through proactive communication, consistent follow-through, and a commitment to flawless execution.
• →Account Growth: Identify opportunities to expand client engagement, introduce new capabilities, and pitch strategic solutions (such as innovative experiential concepts) that address evolving client needs and drive account growth.
• →Financial Ownership: Manage complex and dynamic budgets. Own and review all cost components on a consistent basis to ensure financial accuracy and cost competitiveness. Manage program volume forecasting and retainer oversight for assigned clients, ensuring financial accuracy, transparency, and alignment with program activity.
• →Performance & Quality Assurance: Ensure all programs meet established performance metrics, including on-time delivery, budget adherence, and high audit scores, while continuously optimizing processes for efficiency and quality.
• →Team Development: Mentor junior team members by providing coaching, guidance, and support to elevate team performance and foster professional growth.
• →Knowledge & Expertise Development: Stay current on industry trends, emerging technologies, and best practices in consumer activation and experiential marketing, contributing to ongoing process improvements and organizational knowledge.

Knowledge/Skills Preferred:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. A successful candidate will have the following skills:

• →Preferred, but not required: bachelor’s in business or communication (emphasis in marketing or management); or Minimum 2 years of applicable business or promotion management experience.
• →Experiential marketing, event production, event planning, or purchasing experience preferred, but not required.
• →Familiarity with event-specific logistics (e.g., vendor sourcing, asset fabrication, permitting, on-site execution) is a plus.
• →Exceptional client communication and relationship-building skills, with the ability to lead conversations, uncover business needs, and influence decision-making across multiple client teams and stakeholders.
• →Marketing or project management experience preferred, including scoping, timeline development, risk assessment, and coordinating cross-functional teams through complex, multi-workstream initiatives.
• →Leadership and collaboration skills, including mentoring junior team members, partnering with specialized internal teams, and contributing to continuous process improvement.
• →Demonstrate desire for continuous learning, improvement and growing your business.