Plenti1mo ago

Digital Marketing Lead

SydneyFull-timelead

OtherDigitalDigital Marketing

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Quick Summary

Key Responsibilities

Lead end-to-end growth, performance, and profitability across dealership partnerships and Direct Auto, including applications, approvals, settlements, and contribution margins.

Requirements Summary

You’re a commercially driven, data-led growth professional with experience managing partnerships and delivering strong digital performance. You understand acquisition, funnel optimisation,

Technical Tools

OtherDigitalDigital Marketing

Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance markets.

We are a fast moving and ambitious business that seeks to recruit smart and capable people, who can take ownership of their role to help the business thrive. With over 250 people based in Australia, Plenti is of a size where everyone can make a difference in their role and help us realise our very big ambitions as a team, as we go about building Australia’s best lender.

Plenti is a founder led business that launched in 2014, listed on the ASX since 2020 with annual revenue of over $250 million and a loan portfolio of over $2.5 billion.

About the role:
The Digital Marketing Lead is responsible for driving growth, performance, and profitability across Plenti’s dealership automotive partnerships and Direct to Consumer Automotive channels.

This role plays a critical part in managing and optimising key partner relationships, while identifying opportunities to grow volumes through deeper integration, pricing strategy refinement, and operational optimisation. You will also lead campaign execution during key dealership incentive periods.

In parallel, you will own the end-to-end performance of the Direct Auto channel, working cross-functionally with Growth, Existing Customer, and Funnel Optimisation teams to enhance acquisition, conversion, and overall customer experience.

Responsibilities

~2 min read

→Lead end-to-end growth, performance, and profitability across dealership partnerships and Direct Auto, including applications, approvals, settlements, and contribution margins.
→Own Direct Auto acquisition strategy across new and existing customers. Partner with Growth teams to scale paid, affiliate, and organic channels, improving volume and efficiency.
→Lead end-to-end funnel optimisation for direct car loan applications. Run A/B testing across pricing, UX, messaging, and design to improve conversion and reduce friction while maintaining compliance.
→Optimise customer communications across email and SMS to drive completion rates and improve the overall customer journey.
→Manage key automotive partnerships, including pricing, margin performance, and campaign execution. Identify growth opportunities through deeper integration and dealer engagement.
→Monitor and analyse funnel performance (daily, weekly, monthly) to identify trends, anomalies, and optimisation opportunities. Apply targeted pricing and segmentation strategies to balance growth and risk.
→Identify opportunities for new features and enhancements to improve conversion and customer experience. Define requirements and collaborate with Technology teams to deliver solutions.
→Manage and grow OEM partnerships, including onboarding new partners and strengthening existing relationships.

About you:
You’re a commercially driven, data-led growth professional with experience managing partnerships and delivering strong digital performance. You understand acquisition, funnel optimisation, and customer experience, and can turn insights into measurable results.

You’re both strategic and hands-on, comfortable working cross-functionally and influencing stakeholders to drive growth, improve conversion, and maximise customer value.

Key Qualifications:

→Bachelor’s degree in Marketing, Business, or a related field
→5+ years’ experience in digital growth, acquisition, partnerships, product, or channel management roles
→Proven track record driving growth across B2C digital channels
→Experience in digital, marketplace, financial services, or fintech environments
→Strong commercial acumen, including pricing, margins, and performance metrics
→Strong stakeholder management and ability to influence cross-functional teams
→Analytical mindset with experience in funnel optimisation, testing, and data-driven insights
→Working knowledge of SQL, data visualisation, and multi-channel (email/SMS) optimisation
→Comfortable in a fast-paced, dynamic environment