Account Executive, MuleSoft – North Africa (Based in Casablanca)

Morocco - Casablancamid

SalesAccount Executive

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Quick Summary

Key Responsibilities

build pipeline through targeted outbound, events, partners, social selling and your own executive network; convert whitespace into active opportunities.

Technical Tools

SalesAccount Executive

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for a high‑impact hunter Account Executive to drive MuleSoft growth across North Africa, based out of Casablanca. The role combines net‑new logo acquisition with strategic cross‑sell into existing Salesforce customers to help them realise the full value of their AI + Data + CRM investments.

Role mission

Build and execute a territory plan for North Africa focused on winning new MuleSoft customers while expanding footprint in existing Salesforce accounts.
Orchestrate the full sales cycle from prospecting to close, partnering closely with Salesforce core AEs, solution engineers and partners.
Position MuleSoft as the strategic integration and API platform underpinning digital transformation, AI and data initiatives for C‑level stakeholders

Responsibilities

~1 min read

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Own a defined North Africa territory (with a strong focus on Morocco) and consistently deliver against ACV and multi‑year subscription targets.
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Hunt for new logos: build pipeline through targeted outbound, events, partners, social selling and your own executive network; convert whitespace into active opportunities.
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Drive cross‑sell and upsell in Salesforce customers: co‑sell with Salesforce AEs, align to joint account plans and attach MuleSoft to key transformation programs.
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Lead complex, value‑based sales cycles with multiple stakeholders (IT, architecture, digital, lines of business, procurement, finance) up to C‑suite level.
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Run rigorous discovery, map business pain to integration/API use cases, and build compelling business cases and ROI/TCO justifications for MuleSoft.
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Orchestrate internal and external resources (solution engineering, professional services, partners, marketing, executives) to advance deals and ensure customer success.
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Maintain accurate pipeline, forecasting and account plans in Salesforce, with clear next steps and deal strategies.
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Represent MuleSoft in the North African ecosystem: speak at events, engage partners and act as a thought leader on integration, APIs and composable architectures.

7–10+ years of full‑cycle enterprise software sales, including at least 3–5 years selling platform, integration, middleware, API management or adjacent cloud technologies.
Proven hunter with a track record of opening new enterprise accounts and overachieving multi‑million‑euro quotas in emerging or growth markets.
Experience co‑selling or competing in the Salesforce ecosystem is highly valued; knowledge of Salesforce Customer 360 and its clouds is a strong plus.
Strong understanding of integration/API trends, modern architectures (REST, event‑driven, microservices) and how they support AI, data and digital transformation agendas.
Fluent in French and Arabic, with strong business English; able to operate comfortably with C‑level stakeholders across Morocco, Algeria, Tunisia and broader North Africa.
Consultative, value‑based seller who can challenge the status quo, lead with insights and translate technical capabilities into strategic business outcomes.
Comfortable in a “scale‑up within a large company” context: autonomous, resourceful, able to build structure and momentum in a fast‑changing environment.
We have a strong preference for candidates with deep experience in Financial Services across North Africa, particularly in banking, insurance and fintech. You understand regulatory and compliance drivers, open banking and payments modernization, and how integration and APIs enable core‑banking transformation, digital channels and AI‑driven customer experiences. You are comfortable selling to CIOs, Heads of Architecture, Digital and Operations in tier‑1 and tier‑2 banks, and can navigate complex buying centers, risk committees and procurement processes. Experience closing multi‑stakeholder, multi‑year cloud or platform deals with leading financial institutions in the region will be considered a major plus.