somewhere~22d ago

Creative Strategist — Paid Channels - 19838

Remotemid

MarketingCreative Strategist

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Quick Summary

Key Responsibilities

Turn raw audience insights, psychological pain points, offer angles, and core product benefits into clear, testable ad concepts designed to convert.

Requirements Summary

5–6+ years of dedicated experience developing ad creative strategy specifically for paid social and performance marketing channels.

Technical Tools

MarketingCreative Strategist

Responsibilities

~1 min read

What We Offer

~1 min read

✓The Iteration Engine: Build structured creative testing roadmaps and performance iteration plans, ensuring the creative pipeline is constantly fed with fresh angles.

✓Winner Scaling: Analyze creative performance data alongside media buyers to diagnose why an ad won or lost, and rapidly engineer secondary iterations (e.g., swapping hooks, visual pacing, or body copy) to extend asset lifecycles.

✓Production Alignment: Partner closely with internal graphic designers, video editors, and external content creators to ensure production outputs match strategic briefs perfectly.

Requirements

~1 min read

Experience: 5–6+ years of dedicated experience developing ad creative strategy specifically for paid social and performance marketing channels.
Brand Context: Proven track record working with high-growth DTC/e-commerce brands, with a strong preference for premium consumer products or parenting/lifestyle categories.
Performance Literacy: A deep, intuitive understanding of paid media metrics (e.g., Hook Rate, Hold Rate, ROAS, CPA, and CTR) and how to manipulate creative variables to lift them.
Scriptwriting & Briefing Excellence: Exceptional ability to write structured, direct-response scripts and build visual storyboards that external creators can easily execute.
Autonomy: Highly organized, process-oriented, and able to operate completely independently with minimal training.

Pipeline Velocity: Consistent delivery of high-quality, fully realized creative briefs according to the testing sprint schedule.
Creative Hit Rate: Increasing the percentage of creative concepts that graduate from testing sandboxes into active, high-budget paid media campaigns.
Efficiency Improvements: Measurable lifts in account-level conversion metrics and customer acquisition costs (CAC) driven by creative optimization.