Paid Media Specialist - 17992

Position : Paid Media Specialist

Work Hours (Client) : 8:00am - 5:00pm EST

Pay Range : $1,500- $3,000

Location of Search : Philippines ($1,500- $2,000); (LATAM $2,000- $3,000)

Work Location : REMOTE

We are looking for a veteran Paid Media Specialist to manage high-volume, high-stakes ad campaigns for clients in the cosmetic surgery and med spa industry. You will be responsible for managing annual spends upwards of $600k, with a heavy emphasis on Google Ads and a transition into Meta/Instagram. Your primary goal is "clean" attribution—ensuring every dollar spent can be traced from the keyword to the CRM entry.

• →Campaign Management: Oversee large-scale Google Ads and Bing Ads accounts, conducting regular sprints to optimize performance and data integrity.
• →Attribution & Tracking: Advanced implementation of Google Tag Manager (GTM) and Google Analytics (GA4) to capture keyword data and URL parameters.
• →Data Reporting: Transforming complex campaign data into digestible insights. Experience with Looker Studio or custom Notion dashboards is a significant plus.
• →Platform Expansion: Assisting in the rollout of Meta (Facebook/Instagram) ads for aesthetics-based clients.
• →Lead Quality: Monitoring the "front end" of the funnel to ensure the highest quality lead flow into the client’s CRM.

• Experience: 5+ years of managing high-budget paid media campaigns ($50k+/month).
• Technical Stack: Google Ads, Bing Ads, Google Tag Manager, Google Analytics, and Zoho.
• Analytical Skills: Ability to troubleshoot attribution gaps and represent data via Looker Studio or similar tools.