Paid Media Specialist (Meta & Google Ads) - 19577

A UK-based creative and performance marketing agency founded by two brothers and operating for nearly a decade. With a team of ~15, the agency partners with a diverse mix of clients across dental, fitness, property, B2B/industrial, and entertainment sectors.

About the Role
We are looking for a Paid Media Strategist who can take ownership of Meta Ads and Google Ads performance across a diverse client portfolio. This is a hybrid role that blends strategy and hands-on execution, ideal for someone who is confident building campaigns while also guiding overall paid media direction.

You will play a key role in improving campaign performance, strengthening internal capabilities, and helping scale a growing paid media function within a fast-moving agency environment.

This is initially an internal-facing role focused on supporting and upskilling the team, with potential to grow into a more client-facing or leadership position over time.

• →Lead strategy and execution of paid media campaigns across Meta Ads and Google Ads
• →Manage and optimize performance across multiple service-based and B2B client accounts
• →Improve ROAS, lead quality, and overall campaign efficiency
• →Build, test, and refine campaigns across audiences, funnels, and creatives
• →Collaborate closely with creative and content teams to align ads with strong-performing assets
• →Analyze performance data and turn insights into clear, actionable recommendations
• →Provide strategic guidance and support to junior team members
• →Contribute to the development of scalable paid media systems and frameworks
• →Stay updated with platform changes, trends, and best practices in Meta and Google Ads

• 4–7+ years of hands-on experience in paid media
• Strong expertise in Meta Ads Manager and Google Ads
• Proven experience managing performance campaigns for service-based or B2B clients
• Strong understanding of campaign structure, funnel strategy, and scaling approaches
• Ability to diagnose performance issues and implement practical solutions independently
• Familiarity with UK or Western consumer and commercial markets
• Experience working in fast-paced agency environments managing multiple accounts
• Strong communication skills with a clear, commercial approach to reporting and insights

• Experience with TikTok Ads or Snapchat Ads
• Previous agency experience with multiple client accounts
• Exposure to content-led or creative-first marketing teams
• Experience with high-growth or founder-led businesses
• Experience mentoring or guiding junior media buyers

• A hands-on strategist who can both execute campaigns and shape direction
• Comfortable operating at a senior level within an existing team structure
• Commercially minded, with experience managing mid-sized retainers
• Adaptable and proactive in a scaling or less-structured environment
• Motivated by the opportunity to directly influence growth and performance outcomes