Strategic Account Executive - B2B/New Market

Canada·TorontoRemoteFull Timemid

SalesStrategic Account Executive

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Quick Summary

Overview

About The Opportunity The Sales Factory is hiring an Account Executive on behalf of a high-growth client launching a brand-new B2B channel. This is a rare opportunity to step into a true “zero-to-one” sales motion—no established playbook, no defined category, and no legacy competition.

Technical Tools

b2bsaas

About The Opportunity

The Sales Factory is hiring on behalf of a high-growth client launching a new and evolving B2B growth initiative.

This is not a traditional inbound AE role or a highly transactional sales motion.

You’ll be responsible for developing relationships with organizations and introducing solutions focused on workplace convenience, employee-focused initiatives, and corporate engagement programs. Many of the organizations you speak with may not already have a formal process or budget allocated for these types of solutions, so success in this role comes from your ability to lead strategic conversations, uncover unmet needs, and build internal momentum around a new type of offering.

This role is ideal for someone who enjoys consultative sales, building relationships in emerging markets, and helping shape how a growing B2B initiative goes to market.

Manage full sales cycles from first conversation through close

Lead consultative discovery conversations with business leaders and decision-makers

Identify opportunities related to workplace experience, employee engagement, convenience, and organizational initiatives

Build compelling business cases tied to business impact and organizational value

Navigate multi-stakeholder sales cycles and build internal champions

Create momentum within organizations that may not yet have a clearly defined buying process

Partner closely with SDRs to improve messaging, targeting, and opportunity quality

Collaborate with leadership to help refine go-to-market strategy and market positioning

Maintain strategic pipeline ownership and deal management throughout the sales process

Experience selling into complex B2B environments

Success navigating multi-stakeholder sales cycles

Strong communication and executive presentation skills

The ability to uncover business needs and create urgency through discovery

A strategic and consultative sales approach

Comfort operating in ambiguity and adapting messaging in real time

Experience building pipeline and developing net-new business opportunities

A collaborative mindset and strong partnership orientation with SDRs and leadership

SaaS or emerging tech sales experience

Exposure to HR tech, workforce solutions, or operational products

Familiarity with MEDDIC, Challenger, or similar frameworks

Experience working with outsourced SDR/BDR teams

Comfortable in fast-moving, ambiguous environments

A transactional closing role

A high-volume inbound funnel

A purely account management position

A highly scripted sales environment

Why This Role Stands Out

This is an opportunity to help shape a growing B2B initiative within a rapidly expanding organization entering a new market segment.

You’ll have direct influence on:

market strategy,
messaging,
sales approach,
and how organizations engage with an evolving offering.

If you enjoy consultative sales, strategic relationship building, and helping organizations adopt new solutions in emerging markets, this role offers significant impact and upside.