Key Account Manager – Chinese Market

At TheFork we believe that the best things in life happen around the table. 
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

In the UK, we operate in one of the most competitive and fast-paced restaurant markets, where success requires strong execution, resilience, and commercial drive.

We are looking for a Mandarin-speaking KAM Hunter to accelerate TheFork’s growth within the Asian restaurant segment, with a strong focus on the Chinese restaurant market across key UK areas.

This is a target-driven new business role, focused on acquiring high-potential independent restaurants, groups, and strategic accounts in the Chinese sector. You will take full ownership of your territory, build a strong self-generated pipeline, and lead negotiations end to end within one of the UK’s most dynamic and influential hospitality communities.

👉 Discover life at TheFork

This is a field-based role (approx. 70% of your time).

Your day-to-day will include:

• →Prospecting and acquiring new restaurants, with a strong focus on Chinese and wider Asian restaurants in key UK locations
• →Generating your own pipeline through cold calls, walk-ins, referrals, networking, and local market mapping
• →Conducting in-person meetings and product demos to present TheFork’s B2C and B2B value proposition
• →Managing your own pipeline from first contact to negotiation and closing
• →Adapting your schedule to restaurant availability, including occasional evening meetings
• →Sharing market insights with the wider sales team to improve our approach to the Asian restaurant segment

Quick ramp up on the sales pitch and product knowledge (both B2C and B2B)Create a strong pipeline of qualified opportunitiesDemonstrate consistent daily activity across calls, visits, meetings, and follow-upsClose your first 10+ deals independently

• Reach full productivity on quarterly acquisition targets
• Manage your territory independently and proactively
• Consistently generate new business through your own pipeline
• Deliver strong weekly activity levels, including around 10 meetings per week and 30+ new opportunities created monthly
• Become a key internal reference point for the Chinese and wider Asian restaurant segment in your territory

• Resilience, with a positive and proactive attitude towards working in a target-driven environment
• Strong organisational skills, with the ability to manage priorities effectively in a fast-paced setting

• Previous experience selling to Asian-owned businesses
• A strong local network within the Chinese or wider Asian hospitality community
• A genuine passion for hospitality, with an interest in digital products and technology.
• Energy, consistency, and determination when facing challenges or rejection
• A competitive mindset and ambition to exceed targets
• Genuine passion for restaurants, food culture, and hospitality
• Interest in digital products, restaurant technology, and marketplace platforms
• Confidence using digital tools, including Google Workspace; CRM experience is a plus