MARKETING DATA ANALYST

Key Responsibilities: Plan & run digital marketing campaigns. Manage company's social media Pages, email, paid ads. Coordinate with Graphic Designer for creative. Stay updated with digital tools/trends.Analyze customer acquisition, activation, retention, and blend data. Segment customers based on behavior, demographics, and value. Track and report marketing campaign performance (ROI, CAC, CLV). Design A/B tests to evaluate campaigns and product changes. Build dashboards and automated reports for the marketing team. Recommend targeted promotions and personalized offers using data insights. Collaborate with product, operations, and data engineering to improve data quality. Ensure marketing data complies with data privacy laws and financial regulations. Key Performance Indicators (KPIs): Customer retention rate changes. Campaign ROI improvement. Assortment reduction. Accuracy and timeliness of marketing dashboards. Number of actionable insights leading to marketing actions. Requirements Qualifications and Experience: Degree in Statistics, Data Science, Economics, Marketing Analytics, or similar. Experience in marketing analytics, preferably in fin tech or telecom. Proficiency in SQL, Python/R, and data visualization tools (Power BI, Tableau, Looker) Strong Excel/Google Sheets for quick ad-hoc analysis. Understanding of digital marketing metrics (CTR, CPA, CAC, CLV).