Business Development Manager

Key Responsibilities

• Develop, manage, and strengthen relationships with existing dealers, distributors, and channel partners.
• Identify and onboard new dealers to expand the company's distribution and market reach.
• Regularly visit dealer locations to understand business requirements, resolve concerns, and improve engagement.
• Ensure dealers have adequate product knowledge, sales support, marketing materials, and inventory.
• Develop strategies to improve dealer productivity, sales performance, and partner retention.

• Drive revenue growth through channel sales and achieve monthly, quarterly, and annual sales targets.
• Identify new markets, territories, and business opportunities for expansion.
• Develop territory-wise sales plans and execute strategies to increase market penetration.
• Generate business through existing channel partners while continuously developing new sales channels.
• Monitor market trends, competitor activities, pricing, and customer requirements to identify growth opportunities.
• Negotiate commercial terms, schemes, margins, and business agreements with dealers and channel partners within approved guidelines.

• Coordinate with internal sales, marketing, operations, finance, and supply-chain teams to ensure smooth channel operations.
• Work closely with dealers to forecast demand, manage inventory, and maintain product availability.
• Support and guide sales teams in achieving channel-specific targets.
• Conduct regular performance reviews of channel partners and implement corrective actions where required.
• Maintain strong communication with senior management and provide regular updates on sales performance, market developments, and pipeline.

• Research and identify potential dealers and channel partners in untapped markets.
• Build a strong dealer network across assigned territories.
• Develop localized strategies to increase sales and brand visibility.
• Participate in trade shows, dealer meets, exhibitions, and other business development activities.
• Gather market intelligence and provide actionable insights to improve sales and distribution strategies.

Must-Have Skills

• Dealer Management
• Channel Sales
• Business Development
• Distributor & Dealer Network Expansion
• B2B Sales
• Relationship Management
• Sales Target Achievement
• Negotiation & Commercial Acumen
• Territory Management
• Market Development
• Lead Generation & Conversion
• Stakeholder Management
• Sales Forecasting and Reporting

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 4–10 years of experience in business development, channel sales, dealer management, distribution sales, or a related field.
• Proven experience managing dealer/distributor networks and achieving channel sales targets.
• Strong understanding of territory expansion, partner acquisition, and channel development.
• Excellent communication, negotiation, relationship-building, and problem-solving skills.
• Willingness to travel extensively across assigned markets as required.