Marketing Operations Lead

Canada·TorontoRemoteFull-timelead

OperationsOtherOperations ManagerMarketing Operations Lead

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Overview

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured.

Technical Tools

OperationsOtherOperations ManagerMarketing Operations Lead

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene

Design and continuously improve marketing processes to increase team efficiency and campaign velocity

Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI

Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned

Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution

Manage lead scoring, segmentation, and lifecycle automation within HubSpot

Serve as the internal expert and go-to resource for MarTech questions, training, and best practices

Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)

Proven experience with marketing analytics, reporting, and dashboarding

Track record leading cross-functional projects with multiple stakeholders

Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)