Content Marketing Specialist

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

This role is based within Go Fish Digital, Agital's engineering-forward performance marketing agency. The Content Marketing Specialist creates high-quality, focused content that supports Go Fish Digital’s product marketing and demand generation initiatives. Reporting to the Product Marketing Leader, you’ll execute assigned content initiatives, including research, copywriting, client stories, thought leadership, and campaign materials within established positioning, messaging, audience priorities, and campaign objectives.

• →Relevant experience: 2–4 years of experience in B2B content marketing, copywriting, journalism, or a related writing role, or equivalent demonstrated experience.
• →Strong writing portfolio: Samples demonstrating clear storytelling, persuasive commercial writing, and the ability to explain complex topics. Relevant work may include client stories, articles, email copy, or landing pages.
• →Interviewing and research: Able to prepare for and conduct interviews independently, ask useful follow-up questions, evaluate sources, and verify facts.
• →Commercial judgment: Able to connect capabilities and results to a buyer’s business problem and adapt writing to a defined audience.
• →Execution and collaboration: Able to work from a brief, manage deadlines, incorporate feedback, and produce publication-ready content with editorial review.

• Write landing page copy, marketing emails, outbound copy, webinar descriptions, and other campaign assets.
• Apply Product Marketing's established positioning and messaging guidance to specific buyer needs, industries, and stages of the buying process.
• Develop clear headlines, relevant offers, and calls to action that help buyers take the next step.
• Partner with Demand Generation to revise copy based on campaign results, buyer feedback, and structured tests.

• Interview account teams, subject matter experts, and clients to understand the client challenge, our approach, and the results.
• Write client stories that connect our work to measurable business outcomes and explain why those outcomes matter.
• Gather supporting evidence, verify claims with the relevant teams, and coordinate required reviews and client approvals before publication.
• Adapt client stories into campaign assets, website copy, sales materials, and short proof points.

• Independently prepare for and conduct subject matter expert interviews, using follow-up questions to uncover specific insights and examples.
• Translate technical concepts into clear, credible content for senior marketing and business decision-makers.
• Draft articles, research summaries, executive bylines, and other thought leadership based on briefs, content priorities, and messaging established by Product Marketing
• Research priority industries and buyer challenges, evaluate sources, and distinguish supported findings from opinion.

• Turn substantial research, client stories, and thought leadership into useful assets across email, social, website, and sales channels.
• Collaborate with Product Marketing and Sales on content that addresses common buyer questions and objections.
• Prepare clear briefs for design and web specialists, and review produced assets for content accuracy.
• Maintain consistent voice, terminology, and messaging across formats.

• Manage assigned content deliverables from brief through draft, review, and approved handoff, ensuring deadlines and dependencies are communicated.
• Maintain interview notes, source references, supporting metrics, and version control for assigned content.
• Edit for clarity, accuracy, specificity, and relevance; avoid unsupported claims and generic marketing language.
• Seek and incorporate feedback from Product Marketing, Demand Generation, and subject matter experts.

• Experience writing for an agency, professional services firm, or marketing technology company, ideally targeting senior marketing decision-makers.
• Familiarity with digital marketing services, including SEO, GEO, and paid media, or a demonstrated ability to learn technical subject matter quickly.
• Experience developing quantified client stories, original research content, or copy supporting demand generation campaigns.
• Familiarity with content performance metrics and using campaign feedback to improve writing.