Senior Paid Social Specialist

• Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest.

• Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives.

• Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth.

• Analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue.

• Conduct ongoing campaign testing across audiences, creative formats, messaging, placements, and campaign structures.

• Identify underperforming campaigns and implement optimization strategies based on performance data.

• Collaborate with Growth Strategists to translate client growth objectives into effective paid social execution.

• Monitor budget pacing and ensure advertising spend is allocated effectively.

• Evaluate creative performance and communicate insights and recommendations to the relevant internal teams.

• Maintain accurate campaign documentation, performance tracking, and reporting.

• Stay current with platform updates, advertising policies, and paid social best practices.

• 5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands.

• Advanced, hands-on experience with Meta Ads Manager. This is the primary platform for the role.

• Experience managing six-figure monthly advertising budgets.

• Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation.

• Proven ability to analyze campaign performance and make optimization decisions based on data.

• Strong understanding of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution.

• Experience managing multiple campaigns or client accounts simultaneously.

• Ability to work independently, prioritize effectively, and take ownership of campaign execution.

• Strong communication skills and the ability to collaborate with Growth Strategists.

• Advanced English proficiency (C1 or C2), written and spoken.

• Availability to work with meaningful overlap with U.S. business hours.

• Working experience managing campaigns on TikTok Ads and Pinterest Ads.

• Experience working with established or high-growth eCommerce brands.

• Familiarity with Shopify and eCommerce analytics environments.

• Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability.

• Experience with attribution, conversion tracking, and performance measurement tools.

• Experience working in a performance marketing agency environment.

About the Company
P1 Commerce is a boutique, remote-first performance marketing agency focused exclusively on eCommerce. The team combines paid media execution with growth strategy and an in-house measurement practice, including media mix modeling, customer value modeling, and proprietary reporting software. P1 Commerce partners with established and high-growth eCommerce brands to drive incremental, profitable growth.