Director, Business Development & Sales – Financial Services (Credit Unions)

Aequilibrium (AEQ) is a digital consulting and innovation firm helping organizations design, build, and launch meaningful digital solutions. We partner with credit unions and financial institutions across Canada and the US to modernize digital banking platforms, elevate member and employee experiences, and explore emerging technologies. 

AEQ operates as a trusted partner, delivering strategy, experience design, and implementation—not off-the-shelf software.

We are hiring a senior  Business Development leader to drive growth in AEQ’s financial services and credit union practice.

This role is for someone who:

• Actively opens doors
• Builds senior-level relationships
• Shapes and closes complex, high-value service engagements
• Is comfortable owning a number and being accountable for results

You will work closely with the CEO and leadership team and play a direct role in expanding AEQ’s footprint with credit unions in Canada and the United States.

This is not an inbound or account-management role. It is a front-line growth role with autonomy, visibility, and meaningful upside.

Canada

• Focus on Canadian credit unions and financial institutions
• Leverage AEQ’s existing reputation, references, and ecosystem relationships
• Target CIO, CTO, Digital, Experience, and Operations leaders
• Strong emphasis on expanding existing relationships and opening new CU logos

United States

• Focus on US credit unions, fintech partners, and the financial services ecosystem
• Higher emphasis on new logo acquisition
• More outbound, event-driven, and partner-led motion
• Comfortable navigating a more competitive and fragmented market

Candidates must be comfortable supporting cross-border growth.

• →Proactively identify, pursue, and close new business opportunities within credit unions and financial services
• →Own the full sales cycle: prospecting, discovery, solution shaping, proposal development, negotiation, and close
• →Build direct relationships with C-suite and senior decision-makers
• →Run disciplined outbound efforts (warm and cold), supported by targeted marketing and ABM campaigns
• →Shape opportunities by deeply understanding client challenges and positioning AEQ’s services as the solution
• →Maintain a strong, qualified pipeline with clear next steps and forecasting discipline
• →Represent AEQ at industry events, conferences, and credit union forums to generate opportunities
• →Build and activate relationships with partners, platforms, and influencers in the financial services ecosystem
• →Collaborate with marketing on account-based campaigns, events, and follow-up sequences
• →Contribute to thought leadership where it supports pipeline development (panels, speaking, industry content)
• →Ensure clean handoff of closed deals to delivery teams and support long-term account growth

• 8–12+ years in business development, sales, or client growth roles
• Proven success selling professional services, consulting, or complex digital solutions
• Direct experience selling into credit unions, banks, fintechs, or regulated financial services
• Strong hunter mentality with comfort initiating conversations and opening doors
• Executive presence and confidence in engaging senior stakeholders
• Experience with longer sales cycles and high-value deals
• Highly organized, self-directed, and accountable for results
• Comfortable operating with autonomy in a lean, entrepreneurial environment

• Consultative, relationship-driven selling
• Prospecting and opportunity creation
• Solution shaping and proposal leadership
• Pipeline management and forecasting
• Understanding of digital transformation, platforms, and innovation services
• Ability to translate business problems into compelling service offerings

AEQ is a remote organization.

• Canada: Preference for Western Canada, but open nationwide
• United States: Open to strong candidates with experience selling to US credit unions.
• Travel for conferences and client meetings is expected.

If you are motivated by:

• Owning growth, not waiting for inbound
• Selling high-impact, meaningful work
• Working directly with founders and senior leaders
• Building something, not inheriting a static territory