E-Commerce Specialist - Shopify & Digital Ops

• Build, launch, and manage paid campaigns across Meta Ads Manager and Google Ads according to strategy from the Ecommerce Manager

• Manage campaign structures, audiences, keywords, budgets, and bids, monitoring performance daily to flag pacing or delivery issues

• Coordinate with Creative and Social to QA and schedule ad assets (copy, imagery, video) on time

• Implement and QA UTM tagging and pixel/conversion events for accurate attribution

• Compile weekly and monthly paid media reports (ROAS, CPA, NC%, CTR, CPC) and support testing of creative, copy, audiences, and bidding strategies

• Stay current on Meta and Google platform updates and understand new features to improve performance

• Optimize product, collection, and landing page content (titles, descriptions, headers, alt text, and metadata) to improve organic search visibility and discoverability

• Support on-page and technical SEO best practices, including URL structure, internal linking, structured data, sitemaps, indexing, and robots.txt rules

• Track organic search performance (rankings, impressions, click-through rate) using Google Search Console and analytics tools, surfacing opportunities to improve visibility

Shopify Platform & Website Management

• Execute website updates for promotions, product launches, and content changes according to the e-commerce calendar

• Maintain product catalog accuracy (SKU uploads, descriptions, imagery, pricing) and support collection management and on-site visual merchandising

• Perform regular QA and site audits, flagging bugs, broken links, speed issues, or display inconsistencies

• Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed

• Pull and compile data from Shopify, GA4, and marketing platforms into weekly and monthly reports, tracking revenue, conversion rates, and traffic sources alongside paid media performance

• Monitor competitor promotions, pricing, and website updates, flagging anomalies or opportunities for the Ecommerce Manager

• Coordinate with Brand Marketing, Email/CRM (Klaviyo), Customer Service, and Operations to support campaigns, retention efforts, and website accuracy

• E-commerce Platform Experience: 2+ years of hands-on Shopify administration required

• Paid Media Experience: 2+ years of hands-on experience operating campaigns in Meta Ads Manager and Google Ads required

• SEO Knowledge: Working familiarity with on-page and technical SEO fundamentals (metadata, site structure, indexing, keyword-informed content) and tools such as Google Search Console

• Marketing & Analytics Tools: Familiarity with Klaviyo, ManyChat, GA4, and third-party attribution platforms (e.g., Triple Whale) a plus

• Technical Aptitude: Comfortable working with spreadsheets and data, with a basic understanding of UTM tagging, pixel/conversion events, and how website updates and tracking connect

• AI & Automation Awareness: Understanding of how AI tools can enhance paid ad operations, SEO, and campaign reporting

• Detail-Oriented: Exceptionally organized with a high standard for accuracy and quality across both site and ad platform work

• Proactive Problem-Solver: Takes ownership, identifies issues, and follows through on commitments without being asked

• Team Player: Collaborative communicator who works well cross-functionally

• Adaptable: Comfortable juggling multiple priorities, shifting deadlines, and evolving processes in a fast-paced environment without losing quality

• Clear Communicator: Able to explain technical and performance concepts in simple terms, and keeps the Ecommerce Manager and relevant stakeholders informed with concise, timely updates