Sales Director

When Bad Birdie started, we gave golfers something they’d never seen before: a bold printed polo designed to disrupt tradition and invite more people into the game. Today, we’re proud to create premium golf apparel that’s colorful, confident, and playfully rebellious, built so every player can feel good and have a hell of a good time on the course. As we grow, we’re committed to keeping that original energy alive, continuing to challenge what’s possible in golf while respecting the game and welcoming everyone to play their way. We started bold. We’re staying bad. And we’ll keep showing golfers what the game can be.

Within the first 3–6 months, success looks like: 

– A prioritized account map is live: top-tier green grass doors, target resorts, and management groups ranked by revenue potential, with a clear plan and call cadence for each. – Sell-in for the next seasonal line is locked at your target accounts. Line reviews completed, orders booked, and ship windows confirmed in partnership with planning. 

– Tour event operations have been assessed firsthand. Logistics, assortment, and sell-through processes are understood and improvement opportunities are already in motion. – A regular rhythm of tournament and head pro programming is calendared at our top doors and tied to sell-through reporting. 

– Key relationships management group contacts are established and active. 

– Reps are aligned on expectations. CRM hygiene is clean, call and zone cadences are set, and pipeline accountability is in motion. 

– New door strategy is live and producing results. Private clubs, daily-fee courses, resorts, and management group accounts are being prospected with a clear and repeatable playbook. – Pre-book and at-once selling strategies are being coached consistently and showing up in sell-through performance. 

– The Green Grass sales budget and seasonal forecast are tracked, accurate, and delivered to leadership on a predictable schedule.

– Leadership can ask where the Green Grass business stands at any moment and get a clear, confident answer without prep. 

– At least one new strategic partnership, management group, resort chain, or regional PGA section is signed and generating revenue. 

– Lead, coach, and develop a team of outside field reps and inside sales reps across the on-course channel. 

– Set performance expectations; conduct regular one-on-ones, ride-alongs, and performance check-ins. 

– Manage territory assignments, call cycle cadences, and account coverage strategies. – Execute new door strategy. Prospecting private clubs, daily-fee courses, resorts, and management group accounts. 

– Build relationships with golf management group contacts, merchandise buyers, and Head Golf Professionals. 

– Coach reps on pre-book and at-once selling strategies to maximize sell-through and minimize markdowns. 

– Manage and track the Green Grass sales budget, seasonal forecasts, and selling expense budget. – Analyze sell-through data and open-to-buy trends; deliver regular business updates to leadership. – Monitor CRM pipeline health; hold reps accountable for activity volume and forecasting accuracy. – Bring the voice of the green grass customer back to product, planning, and ops. What's – working, what’s missing, and where the next swing should be. 

– Oversee all commercial and logistical elements of Tour event presence: product assortment, delivery, on-site setup, and sell-through. 

– Support seasonal assortment planning for Tour events in partnership with Merchandising and Design. 

– Manage and track the Tour channel budget; maintain event-level volume forecasts and growth goals. 

– Provide post-event sell-through analysis and assortment feedback to improve future event product decisions. 

– Identify opportunities for Tour-exclusive and limited-edition product that elevates the brand at Tour events. 

– 7+ years of B2B sales experience in premium apparel, footwear, or golf — with at least 3 years in a Director, Key Account, or Sales Manager seat where you owned the number, not just supported it. – Deep knowledge of golf and the green grass industry. You know the difference between a head pro and a buyer, you have walked a PGA Show floor, and you can name the management groups that actually move volume. 

– Proven ability to coach both outside (field) and inside sales representatives.

– Experience managing sales budgets, forecasts, and multi-channel business projections. – Strong understanding of the golf on-course channel. 

– Experience supporting event-based business, including logistics and on-site execution. – Excellent communication and presentation skills with a professional presence in the field and Tour event settings. 

– Genuine connection to golf. You play, you watch, you get the culture, and you understand why bold style on a Sunday tee box matters. 

– Familiarity with PGA Tour event operations or Tour-level retail environments is a plus. – Established relationships with PGA Professionals, golf management groups, or Tour event personnel preferred. 

– Valid driver’s license; ability to travel up to 40%. 

– You've worked in golf apparel or specialty retail. You know how pro shops buy, how they merchandise, and what makes a brand earn floor space over a competitor. 

– You've managed both a field sales team and an event-based business at the same time. You understand that the skills required to run a Tour event and coach a rep through a pre-book conversation are very different, and you're equally sharp at both. 

– You have existing relationships with PGA Professionals, golf management groups, or Tour event personnel. 

– You've personally built a sales territory from the ground up. Prospected new doors, developed the pitch, closed the account, and then handed it to a rep you trained to own it. 

– You've been inside a CRM overhaul or built a sales reporting cadence that leadership actually used to make decisions. You know what good pipeline hygiene looks like and how to hold a team to it. – You golf. You've stood in a pro shop, you've worn the gear, and you understand why a golfer picks up a Bad Birdie polo and doesn't put it back down. That instinct shows up in how you sell. – PGA PGM certification, prior head pro/assistant pro experience, or an existing roster of relationships in green grass. 

– Experience selling into resort/management groups (Troon, Invited, TPC, Pinehurst, etc.). 

This role is based in our Scottsdale, AZ office — full-time, on-site. 

We're a brand with real momentum, genuine personality, and a product people are genuinely excited about and we're still in the early chapters of what this company can be. You'll sit at the table, your work will be seen, and the relationships you build and the doors you open will directly shape how fast and how confidently Bad Birdie grows. 

We didn’t come here to lay up. If you didn’t either — let’s talk. 

#LI-Onsite