Sales Manager – Spare Parts (Field Sales) - Eastern Region

HIRING - Sales Manager – Spare Parts (Field Sales) Location: Eastern Region Reports to: Senior Sales Manager – Spare Parts Direct Reports: Sales Officers / Field Executives (where applicable) Function: Spare Parts of 3W(Keke) & Accessories Field Sales Our client is a global machinery distribution company focused on the distribution of high-quality products like power generators, automotive parts, lubricants, power tools etc. across various industries ranging from Automobile, Construction, Agriculture, Transportation, etc. The company is seeking to hire a Sales Manager – Spare Parts who will be responsible for driving secondary sales and ensuring parts availability within an assigned territory through the dealer, distributor, and retailer network. This role requires a balance of on-the-ground execution and tactical territory management to ensure the company's genuine parts reach the end customer and achieve consistent market coverage. The ideal candidate must be a field-focused, target-carrying professional who blends deep knowledge of retail off-take with a proven track record of hitting territory sales achievements. They must be a strategic executioner capable of expanding network coverage and running promotional activities under the guidance of the Senior Sales Manager to ensure the company's brands dominate the local market. Key Responsibilities: Achieve assigned monthly, quarterly, and annual spare parts sales targets (primary and secondary) for the territory. Drive secondary sales by working closely with distributors, retailers, mechanics, and re-borers to improve parts off-take and availability. Execute network expansion through universal market mapping – identifying and tapping untapped towns, villages, and no-retailer territories. Identify and recommend new retailers, mechanics, and sub-stockists to improve width and depth of distribution. Ensure distributor and retailer stock health by promoting the right product mix and supporting liquidation of slow/non-moving parts (ABC/FMS). Implement commercial policy, schemes, and incentive programs at the field level and communicate them effectively to channel partners. Conduct mechanic meets, retailer meets, van campaigns, and road shows to build genuine-parts awareness and visibility. Manage credit and collections at the territory level, ensuring healthy outstanding and adherence to credit norms. Provide regular market intelligence – competitor activity, pricing, demand trends, and counterfeit/spurious parts movement. Maintain accurate reporting through DMS/CRM, including daily visit plans, order capture, and sales tracking. Build and maintain long-term relationships with channel partners to ensure loyalty and preference for genuine spares. Requirements Graduate in any discipline; MBA / Diploma in Marketing an advantage. 4–8 years of field sales experience, preferably in spare parts / auto components / FMCG / lubricants distribution. Hands-on experience in secondary sales, distributor handling, and retail network development. Strong territory knowledge, relationship-building, and on-ground execution skills. Working knowledge of DMS/CRM and MS Office (Excel). Self-driven, target-oriented, and willing to travel extensively within the assigned territory; valid driving license preferred. Targets and KPIs: Territory primary and secondary sales achievement (value & volume). Retail / mechanic coverage and number of active billing outlets. New retailer / sub-stockist additions. Product range sold and non-moving stock liquidation. Collection efficiency and overdue control. Market visit adherence and reporting discipline. Benefits Competitive & Negotiable