Sales and Marketing Manager

We are seeking an experienced and results-oriented Sales and Marketing Manager to lead the company’s commercial growth and brand strategy.The ideal candidate is a strategic thinker with strong leadership, communication, and analytical skills capable of developing and executing high-impact sales and marketing plans that drive predictable revenue growth, market expansion, and customer retention. This role requires a balance of strategic planning, hands-on execution, and cross-functional collaboration with product, technical, and customer service teams. Key Responsibilities Develop and execute a unified sales and marketing strategy aligned with the company’s growth objectives and market position. Design and manage a structured sales pipeline that converts leads into loyal customers while ensuring consistency in messaging and brand experience. Plan and oversee marketing campaigns, including digital, field, and BTL activities, to support lead generation, brand visibility, and customer retention. Conduct market research and competitor analysis to identify opportunities, trends, and emerging customer needs. Collaborate with product and technical teams to position iNet Africa’s services effectively in the market. Build, train, and lead a high-performing sales and marketing team, ensuring clear targets, accountability, and continuous development. Monitor, analyze, and report on sales and marketing KPIs, providing insights and forecasts to management for informed decision-making. Manage the company’s CRM systems (e.g., Zoho) to track leads, deals, and customer interactions, ensuring accurate data and timely follow-ups. Develop and maintain strong relationships with customers, partners, and institutional clients to drive renewals, referrals, and upselling opportunities. Manage the creation of marketing materials and content (brochures, proposals, digital assets) consistent with brand guidelines. Oversee social media presence, digital campaigns, and corporate communications to strengthen the brand’s market position. Identify and participate in trade shows, exhibitions, and community engagements to enhance visibility and networking opportunities. Ensure that pricing strategies, promotions, and communications are aligned with company objectives and profitability goals. Lead the development of customer retention and loyalty programs to enhance satisfaction and reduce churn. Represent iNet Africa professionally in client presentations, media interactions, and partnership meetings. Requirements Requirements Minimum 5 years of experience in a Sales Manager or Senior Sales Executive position, preferably in IT, SaaS, or Telecommunications. Proven track record in designing and executing a successful sales and marketing strategy with measurable results. Demonstrated experience in building, mentoring, and managing a sales and marketing team. Strong understanding of B2B and/or B2C tech sales cycles and go-to-market strategies. Experience using CRM systems (e.g., Zoho, Salesforce, HubSpot) for pipeline management and performance tracking. Ability to present and defend a real-life sales and marketing plan previously developed and executed, including results achieved. Strong commercial acumen, strategic thinking, and data-driven decision-making skills. Excellent communication, presentation, and negotiation abilities. Bachelor’s degree in Business, Marketing, IT, or a related field (MBA preferred). Background in digital marketing or product marketing. Familiarity with IT infrastructure, SaaS models, and ISP services. Exposure to startup or high-growth business environments. Professional certifications in sales, marketing, or leadership are an added advantage.