Program Manager, Lead Factory

What will you do

Lead EMEA’s integrated agenda for new-customer demand generation and marketing process excellence. The role turns installed-base intelligence and external market signals into qualified pipeline, while establishing scalable standard work for campaigns, events and related marketing execution. It connects strategy, data, technology and cross-functional delivery to improve speed, consistency, governance and measurable commercial impact across EMEA.

How will you do it

• Own the EMEA SDR  line ensuring integrated into overall marketing campaign strategy and operating model for generating new-customer leads from installed-base data & external databases.

• Partner with campaign leaders and translate growth priorities from domain leaders into plan of lead-generation SDR initiatives, defining forecasts target segments, campaign logic, qualification criteria, value hypotheses, ownership and launch plans.

• Integrate with Marketing, Sales, Service, Commercial Operations, Data & Analytics and regional leaders to prioritize opportunities and align capacity, handoffs and follow-up expectations.

• Oversee data quality, enrichment, segmentation and lead-routing requirements, ensuring leads are actionable, compliant and assigned through agreed CRM processes.

• Establish performance governance across lead forecast/actuals, lead quality, conversion, cycle time, pipeline creation and revenue contribution; provide clear insights and recommendations to senior leadership.

• Run pilots, capture seller and customer feedback, and scale high-performing lead sources and campaign models across markets and domains.

• Lead, deploy and leverage marketing intent/insight tools to work on customer segmentations and generate lists for outreach to deploy to business development reps.

• Design and own standard work for EMEA Marketing activities, including campaign types, campaign intake and prioritization, campaign activation, events, webinars, tradeshows, lead capture, follow-up and measurement.

• Develop practical playbooks, SOPs, templates, checklists, RACI models and stage-gate controls that clarify roles, decisions, inputs, outputs and service-level expectations.

• Partner with global team on process priorities and deployment

• Facilitate cross-functional process design and continuous-improvement workshops, simplifying handoffs and removing duplication, delays and execution risk.

• Create a governance cadence to monitor adoption, exceptions, process health and business outcomes; maintain a controlled repository and ensure standards remain current.

• Lead change management through stakeholder alignment, communications, capability building and coaching so regional teams consistently apply the agreed ways of working.

• Benchmark practices, identify automation and AI opportunities, and sponsor improvements that increase productivity, transparency, scalability and customer impact.

• Minimum of 8 years of experience managing programs/projects required or experience working on a program team as a functional lead 

• Experience in working in a Region or Global Marketing organization

• Ability to communicate effectively in a technical environment, including in front of C-level and VP-level stakeholders 

• Demonstrated organizational skills, including project planning, project management, and team building 

• Experience with a wide variety of structured problem-solving processes and reporting tools, including Microsoft PowerPoint 

• Excellent understanding of financial concepts 

• Ability to work in a global team environment
• Experience in marketing tools suite [marketing automation; intent/insights tools]

• Bachelor’s degree in Engineering, Business, Marketing or a related field
• Experience in Lean Methodology / Six Sigma

The initial basic salary for this position will be in the range of € 65.800 - €99.000 per year, The final package will reflect your experience, skills, and qualifications relevant to the role. We are committed to fair, equitable, and gender-neutral pay practices.

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