Funnel Conversion (CRO) Lead

This is an exciting opportunity for a highly analytical, hands-on growth professional to own end-to-end website conversion performance in a fast-growing digital healthcare environment. You will lead the optimization of the customer journey from paid social advertising through landing pages, quizzes, and checkout. Using customer insights, behavioral data, and rigorous experimentation, you will identify opportunities to improve conversion rates and accelerate customer acquisition. Working closely with a dedicated product squad of engineers and designers, you will turn hypotheses into high-quality experiments and measurable business outcomes. This fully remote role offers significant ownership, autonomy, and the opportunity to influence international growth strategy. It is best suited to someone who thrives in high-pressure environments, moves quickly, and is motivated by ambitious goals and continuous improvement.

• Relevant experience: At least 4 years of hands-on experience running a high volume of experiments, ideally hundreds or more, for direct-to-consumer (DTC) e-commerce brands in fast-paced, high-transaction-volume environments.

• End-to-end ownership: Demonstrated experience managing the entire experimentation lifecycle, from customer research and ideation through test setup, implementation, quality assurance, analysis, and reporting. Experience limited to managing agencies or supervising teams without direct execution is not sufficient.

• Conversion optimization expertise: Strong understanding of the full advertising-to-landing-page journey and how conversion rates influence paid media efficiency, customer acquisition costs, lead quality, and overall business performance.

• Analytical proficiency: Exceptional comfort working with data, interpreting behavioral insights, analyzing customer segments, and identifying the underlying drivers of performance. Familiarity with experimentation and analytics platforms such as Omniconvert, PostHog, and Hex is beneficial, alongside the ability to adapt quickly to new tools.

• Strategic experimentation: Ability to identify significant growth opportunities, challenge existing assumptions, prioritize high-impact tests, and distinguish between incremental improvements and transformative changes.

• Customer and design intuition: Strong consumer understanding and a refined sense of user experience, with the ability to identify friction, confusion, and opportunities to create intuitive, engaging conversion journeys.

• Technical fluency: Sufficient technical knowledge to collaborate effectively with engineers, understand implementation constraints, and take ownership of translating ideas into working experiences. Familiarity with wireframing and design principles is also important.

• Autonomy and execution: A proactive, resourceful, and resilient approach to problem-solving, with the ability to work independently, make decisions with limited guidance, and maintain high standards under pressure.

• High-performance mindset: Comfortable working in an ambitious, rapidly evolving startup environment with demanding goals, fast decision-making, direct feedback, and a strong emphasis on urgency, accountability, and continuous learning.

• Communication and collaboration: Able to work effectively with cross-functional teams, communicate findings clearly, and provide and receive candid, constructive feedback.

• Availability and commitment: Willingness to work extended hours and occasional weekends in line with the role's demanding pace. The stated default workload is approximately 50–60 hours per week. The position is fully remote, with asynchronous work primarily in your preferred time zone, provided you can generally overlap until midday Pacific Time on most weekdays.