Director of Sales & Brand Marketing

Description

• →Develop and execute sales strategies that drive membership acquisition, retention, and engagement.
• →Lead initiatives to grow private event, corporate event, sponsorship, and food & beverage revenue.
• →Support team members responsible for membership sales, event sales, and business development.
• →Develop outbound sales campaigns, lead generation initiatives, and referral programs.
• →Identify new business opportunities that align with the Gravitas brand and member community.

• Serve as the guardian and steward of the Gravitas brand, ensuring consistency across all digital, print, social, event, membership, and public-facing touchpoints.
• Develop, maintain, and enforce brand standards, including a comprehensive Brand Book covering visual standards, messaging, tone of voice, and photography guidelines.
• Protect the intellectual property, identity, and reputation of the organization.
• Collaborate with leadership to evolve the brand strategy while preserving the organization's ethos and culture.

• Develop and execute annual marketing plans designed to increase awareness, engagement, membership growth, and revenue.
• Manage content strategy across social media, website, email/text marketing, LinkedIn, and digital advertising.
• Write and edit compelling copy that reflects the Gravitas voice and luxury positioning.
• Oversee creation of marketing collateral, sales materials, membership assets, and creative content (photography, videography, and content libraries).
• Establish clear standards and approval processes for all marketing communications.

• Manage relationships with external PR agencies, media partners, influencers, and creative vendors.
• Identify and secure media opportunities that enhance brand visibility and reputation.
• Develop communications strategies for major announcements, partnerships, and programming launches.
• Monitor brand perception and ensure public-facing communications align with company values.

• Develop strategic brand partnerships, sponsorships, and collaborations that enhance the member experience and generate revenue.
• Conceptualize cultural programming, thought leadership events, culinary experiences, and brand activations, in collaboration with operations, membership, culinary, and events teams.
• Evaluate programming effectiveness and ROI.

• Oversee website strategy, SEO performance, analytics, and digital user experience.
• Manage paid advertising campaigns and audience targeting strategies.
• Track, analyze, and report on pipeline activity, conversion metrics, campaign performance, and revenue forecasts; optimize marketing investments based on results.
• Maintain CRM, membership databases, and marketing automation systems.

• Partner with executive leadership to align sales and marketing strategies with organizational goals.
• Lead cross-functional initiatives that support growth, member engagement, and brand awareness.
• Establish performance metrics and accountability standards for marketing and sales initiatives.
• Manage budgets, vendors, agencies, and external partners.
• Foster a culture of creativity, accountability, collaboration, and excellence.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field preferred.
• 7+ years of leadership experience in sales, marketing, brand management, hospitality, luxury lifestyle, membership clubs, hotels, restaurants, or related industries.
• Proven track record of driving revenue growth through memberships, events, partnerships, and marketing initiatives.
• Strong understanding of luxury branding, storytelling, content strategy, and customer experience.
• Exceptional written and verbal communication skills.
• Experience managing agencies, designers, photographers, PR firms, and creative partners.
• Knowledge of SEO, digital marketing, CRM systems, email marketing platforms, and analytics tools.
• Strong project management, organizational, and leadership skills.
• Ability to balance strategic thinking with hands-on execution.

• Membership growth and retention
• Event and sponsorship revenue growth
• Brand awareness, media exposure, and adherence to brand standards
• Digital engagement and campaign performance
• Partnership and sponsorship development
• Marketing ROI
• Member satisfaction and engagement