RVP Sales, EMEA (SMB)

ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences. ROLLER helps its customers offer amazing guest experiences through a full suite of venue management features. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks - to name a few!

At the heart of ROLLER is our team - which consists of 200+ highly energetic, driven, intelligent, and humble professionals, all contributing to help build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way toward becoming a global success story. But most of all, we love what we do, have a great time doing it, and are looking for like-minded people to join us on this amazing journey!

We are seeking an experienced RVP of Sales to lead our Emerging (SMB) sales segment and drive new customer acquisition. Reporting to the VP of Sales, you will manage and grow a team of Account Executives focused on the Emerging Market (SMB) across Europe. This is a pivotal leadership role with a mandate to drive high-velocity, scalable sales processes tailored to a fast-moving, volume-driven customer base. You’ll be responsible for the team’s ACV growth, territory penetration, and operational excellence within this high-impact segment.

• →Own and evolve ROLLER’s go-to-market strategy for the Emerging (SMB) Segment, ensuring the team hits new customer acquisition and ACV growth targets.
• →Lead, coach, and optimize a team of SMB Account Executives to consistently exceed performance expectations in fast-paced sales cycles.
• →Develop scalable inbound sales playbooks specific to the Emerging Segment, integrating them with SDR and Marketing alignment efforts.
• →Drive hands-on support for deals, especially within new verticals or segments, while fostering a culture of autonomy and results.
• →Analyze sales data to identify trends, risks, and opportunities in the Emerging Pipeline—driving action plans and process improvements.
• →Partner with the Customer Success team to reduce churn and ensure smooth handoffs for new clients.
• →Hire, onboard, and develop top-tier SMB sales talent; nurture a performance-driven culture with strong coaching frameworks.
• →Present performance metrics, insights, and growth opportunities to senior sales leadership, with a strong emphasis on deal velocity, close rates, and CAC efficiency.
• →Collaborate with Product and GTM teams to shape offerings that address the unique needs of SMB clients and emerging market trends.

• You bring proven experience building and leading high-performance SMB B2B SaaS sales teams, with an eye toward scalability, efficiency, and repeatability.
• You have 5+ years of Sales Leadership experience in a SaaS environment, managing budgets and deploying lean but effective sales motions.
• You thrive in environments where speed, agility, and data-informed decision-making are essential.
• You are based in London, England, and understand how to build and localize strategies for regional success. You believe in the value of a hybrid work environment in which you and your team are in the office a minimum of three days per week.
• You have scaled organizations through key growth milestones—ideally from $20M to $100M+ in ARR—with particular strength in growing SMB revenue engines.
• You understand the buying behavior and constraints of SMB customers and know how to help your team navigate their needs with value-led selling.
• You are a strategic operator with a hands-on leadership style and a strong track record of hiring and developing exceptional talent.
• You are an excellent communicator who can align stakeholders and influence outcomes across Sales, Marketing, Product, and Customer Success.
• You’re proficient in Salesforce, Gong, GSuite, and other sales enablement tools, and you use them to drive clarity, focus, and efficiency.

1. Initial call with our Talent Acquisition Manager
   You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
2. Interview with our VP of Sales
   You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail.
3. Loop Interviews
   This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
4. Offer
   If all lights are green and the fit feels right, we’ll conduct reference checks and you'll receive an offer to join!