VP of Sales

We’re Sweed, and we bring everything cannabis retailers need into one platform. Now we’re looking for a sales leader with the ambition to match—to lead the team, win customers, and help us set the standard for cannabis retail.

You’ll join a business with an established product, existing customers, and an active pipeline. Working directly with our CEO, you’ll build the structure, coaching, and execution that make the team consistently successful—with the opportunity to expand your leadership scope as you deliver results.

At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics, and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools.

We build for simplicity, scalability, and performance, making life easier for cannabis retailers while helping them grow their businesses.

We believe cannabis retailers deserve technology that makes running their businesses easier and serves their customers better.

The industry is evolving rapidly. We’re here to support that growth by making cannabis retail more efficient, accessible, and customer-friendly.

We’ve been on the market for seven years, continuously growing and refining our product. Our focus is on earning customer trust through better delivery, new capabilities, and a platform built for the complexities of cannabis retail.

Our next stage of growth calls for a stronger sales organization: consistent execution, effective coaching, and clear accountability. You’ll play a central role in building it and help shape our 2027 sales plan, targets, and team development priorities.

We’re a global team of over 250 people. Our development organization operates in cross-functional product teams, while our CEO, account management, and customer success teams are based in the United States.

You’ll report directly to our CEO and lead the sales team’s day-to-day execution and performance. You’ll work closely with our VP of Strategy on business development and relationships, and with our VP of RevOps on reporting, forecasting, and sales operations.

As you establish yourself in the role, there is an opportunity to expand your remit to include enterprise sales and partnerships.

Your initial priority will be to establish yourself as the team’s leader and demonstrate meaningful improvements in how sales operates.

You’ll be expected to:

• Understand the product, market positioning, team, and existing pipeline.

• Build relationships with the team and customers, including time together in person.

• Establish consistent coaching, pipeline reviews, forecasting, and follow-up with RevOps.

• Improve how the team uses data, manages priorities, and executes on opportunities.

• Contribute to the 2027 sales plan and targets.

For a 2026 start, we’ll agree on initial milestones together, focused on team leadership and operational impact. Formal sales targets will begin in 2027.

• →

1. Recruiter Call — Discuss your experience, expectations, and interest in the role, and learn more about Sweed.

2. Sales Leadership Interview — Meet our sales leadership advisor to discuss your experience, proposal, and approach to execution.

3. Sales Leadership Exercise — Prepare a short proposal outlining how you would organize and lead the sales team.

4. Final Interview — Meet our CEO and a member of our leadership team to discuss priorities, mutual expectations, and fit.