Membership Sales Director

The Membership Director is responsible for driving membership growth at the club by recruiting new members, upgrading existing memberships, and enhancing the overall member experience. This role supports the execution of strategic sales initiatives to achieve and exceed the club’s annual membership revenue goals, including dues added, initiation fees, and net member growth. The Membership Director cultivates relationships with prospective members, facilitates the onboarding of new members, and connects members to the club community through effective engagement and communication.

• Increase membership through targeted recruitment efforts and referrals, with a focus on achieving or exceeding annual membership sales targets.
• Facilitate membership upgrades by engaging current members and promoting higher-tier membership options that align with their interests and needs.
• Maintain a robust prospect inventory to support the club’s sales plan, ensuring accurate tracking and management of prospects in the CRM system.
• Generate new member prospects and connect new members with the broader club community.
• Partner with the RVP – Membership and Marketing team to develop and implement quarterly and annual plans aimed at generating qualified leads through targeted strategies and effective pricing.
• Collaborate with the General Manager during weekly sales meetings to review progress, discuss strategies, and ensure alignment with the club’s overall membership goals.
• Assist the membership department manage expenses and monitor contra revenue to optimize financial performance and achieve net dues growth.
• Actively represent the club at community events and organizations to raise awareness, attract potential members, and strengthen community relations.
• Execute a structured follow-up process for new members, utilizing a 30/60/90-day campaign to encourage member referrals and engagement.
• Participate in the planning and execution of club events and activities that enhance member  engagement and promote membership growth

Required 
 

• High school diploma or equivalent.
• A minimum of 2 years of sales experience with a proven track record of meeting and exceeding goals.

Preferred 
 

• Bachelor’s degree in business, Marketing, Public Relations, Communications, Hospitality Management, or a related field.
• A minimum of 3 years of sales experience in hospitality, service industry, or an equivalent combination of education and experience.
• Strong selling and negotiation skills; sales training is a plus.
• Familiarity with golf or the private club industry.
• Proficient in Microsoft Office Suite (Word, Excel), and CRM software.
• Excellent time management, organization, and prioritization skills, with the ability to work independently and manage multiple tasks effectively.
• Exceptional customer service orientation with a focus on delivering a high-level of satisfaction.
• Strong mentorship and interpersonal skills, capable of fostering a collaborative team environment