Business Development Director (German-speaking)

Identify and win new enterprise brand accounts across Germany and Europe, from first outreach through to signed contract

Build and own relationships with Heads of Brand, Retail Marketing, Visual Merchandising, and senior marketing leaders

Navigate multi-stakeholder buying processes involving marketing, retail operations, and procurement

Scope complex signage projects with clients and brief the internal delivery team clearly from day one

Lead tenders, RFPs, pricing negotiations, and framework agreements

Grow accounts over time through repeat orders, upsell, and multi-location rollouts

Represent the company at selected trade fairs and industry events such as EuroShop, chosen and worked strategically

2–4 years of new business or key account experience selling complex physical projects to enterprise brands

Hands-on procurement experience, including tenders, RFPs, pricing negotiations, and framework agreements

Native-level German and professional English

Based in Berlin or able to work from the Berlin office on a hybrid basis

Genuine hunter mentality: comfortable building pipeline from scratch and getting in front of senior decision-makers

Commercially structured: manages a pipeline with discipline and keeps complex, multi-stakeholder deals moving

Holds firm in commercial negotiations while building relationships that lead to repeat business

An existing network among brand, retail marketing, or visual merchandising leaders in DACH

A background in signage, brand experience, retail or shopper marketing agencies, POS and visual merchandising, shopfitting, trade fair construction, event agencies with retail or hospitality clients, or large-format production

Experience working trade fairs as a lead generation channel