Business Development Manager - Strategic Accounts

Our Mission: Connecting people in the world’s best spaces

We’re looking for a commercially driven Business Development Manager to help scale our agency’s high-value event pipeline and deepen strategic client relationships. This role sits at the intersection of new business, account growth, and marketing, with a core

focus on generating high-quality event leads and expanding existing accounts into long-term, high-value partnerships. This is an ideal role for someone who thrives on ownership, enjoys commercial conversations and can move seamlessly between strategy and execution.

• Drive high-value event opportunities into the agency through proactive outreach and relationship building.

• Identify and engage target accounts across key sectors, focusing on high-value, repeat business potential.

• Build and manage a strong pipeline of qualified leads from initial contact through to conversion.

• Develop and execute tailored outreach strategies (email, LinkedIn, partnerships, events) to unlock new opportunities.

• Collaborate with the agency team to identify upsell and cross-sell opportunities within existing accounts.

• Build and maintain strong relationships with key stakeholders to increase repeat bookings.

• Position the agency as a preferred supplier through consistent value delivery and proactive engagement.

• Support retention strategies by identifying risks and growth opportunities within key accounts.

• Partner with the Head of Marketing (HOM) to plan and execute ABM strategies targeting high-value accounts.

• Collaborate on personalised campaigns, content, and outreach tailored to specific client needs.

• Track engagement and performance across target accounts, iterating based on insights and results.

• Own pipeline tracking, reporting, and forecasting across new and existing business.

• Ensure seamless handover of opportunities to the agency team, maintaining quality and context.

• Monitor key metrics, including lead quality, conversion rates, revenue contribution, and account growth.

• Continuously refine processes and approach to improve efficiency and commercial outcomes.